ALT. Fragrances vs Oakcha:Which is more popular?
In September 2026, ALT. Fragrances and Oakcha were level in searches among perfume dupe brands worldwide, with an estimated 74K versus 71.7K branded searches, at 6.4% and 6.2% of the total. When we asked ChatGPT and Google AI Overviews about perfume dupe brands, ALT. Fragrances appeared in four of the five answers and Oakcha in three. Oakcha was mentioned before ALT. Fragrances in three out of five answers.
Who do people search for more?
ALT. Fragrances and Oakcha are searched for about as often as each other.
Who does AI mention more?
ALT. Fragrances, mentioned in 4 of 5 answers, Oakcha in 3
Who does AI recommend more?
Oakcha, named ahead of ALT. Fragrances in 3 of 5 answers
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Top perfume dupe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ALT. Fragrances was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Oakcha was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oakcha was listed before ALT. Fragrances in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dossier1st
Lattafa2nd- ALT. Fragrances3rd
- Oakcha4th
- Maison Alhambra5th
Tru Fragrance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lattafa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dossier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ALT. Fragrances4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakcha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maison Alhambra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tru Fragrance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about perfume dupe brands
5 answers
Asked ChatGPT
“Which perfume dupe brand should I buy?”
Asked ChatGPT
“What are the best perfume dupe brands?”
Asked ChatGPT
“What's the best perfume dupe brand that smells closest to designer fragrances?”
Searched Google, AI Overview
“perfume dupes”
Searched Google, AI Overview
“best perfume dupes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is ALT. Fragrances or Oakcha more popular in search?
This chart shows how often people search Google for ALT. Fragrances and Oakcha by name. Each line represents a brand's share of searches for all six perfume dupe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ALT. Fragrances, Oakcha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lattafa | Maison Alhambra | ALT. Fragrances | Oakcha | Dossier | Tru Fragrance |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 11.2% | 5% | 8.9% | 6.1% | 0.45% |
| Nov 2025 | 67% | 9% | 6.1% | 10.1% | 7.4% | 0.44% |
| Dec 2025 | 71.2% | 7.9% | 5.3% | 8.8% | 6.4% | 0.39% |
| Jan 2026 | 72.8% | 9.7% | 5.3% | 7.3% | 4.4% | 0.48% |
| Feb 2026 | 72.8% | 9.7% | 5.4% | 7.3% | 4.4% | 0.39% |
| Mar 2026 | 70.9% | 11.6% | 5.2% | 7.5% | 4.3% | 0.47% |
| Apr 2026 | 72.8% | 9.7% | 5.3% | 7.3% | 4.4% | 0.48% |
| May 2026 | 70.2% | 11.5% | 5.2% | 7.5% | 5.2% | 0.46% |
| Jun 2026 | 67.7% | 13.6% | 5% | 7.2% | 6.1% | 0.44% |
| Jul 2026 | 67.9% | 13.6% | 5% | 6.8% | 6.1% | 0.54% |
| Aug 2026 | 71.2% | 11.7% | 5.2% | 6.2% | 5.2% | 0.47% |
| Sep 2026 | 71% | 11.7% | 6.4% | 6.2% | 4.3% | 0.47% |
How has the ALT. Fragrances and Oakcha comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: ALT. Fragrances took it in September 2026.
- Across the 12 months ending September 2026, ALT. Fragrances’ share of searches among perfume dupe brands worldwide moved from 5% to 6.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Oakcha’s share of searches among perfume dupe brands worldwide moved from 8.9% to 6.2%, and its estimated monthly branded searches moved from 107K to 71.7K.
How did search popularity change for perfume dupe brands worldwide in September 2026?
2 changes
In September 2026, ALT. Fragrances overtook Oakcha to rank 3rd among perfume dupe brands worldwide, with 6.4% of the searches.
Oakcha’s share of searches among perfume dupe brands worldwide has lost ground for 3 months in a row, from 7.2% to 6.2% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ALT. Fragrances’ and Oakcha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ALT. Fragrances
1 branded search term
- alt fragrances
Oakcha
2 branded search terms
- oakcha
- oakcha perfume
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