Armani Beauty vs Lattafa:Which is more popular?
In September 2026, Lattafa had more branded searches than Armani Beauty among fragrance brands worldwide. Lattafa had about 823,000 branded searches, while Armani Beauty had 138,000. Lattafa made up 4.3% of all fragrance brand searches we track, and Armani Beauty accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Armani Beauty and Lattafa each appeared in two of the five answers. Armani Beauty was mentioned before Lattafa in two out of three answers that named either.
Who do people search for more?
Lattafa, about 6 searches for every 1 for Armani Beauty
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Armani Beauty, named ahead of Lattafa in 2 of 3 answers
Follow Armani Beauty vs Lattafa and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Armani Beauty and Lattafa were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Armani Beauty was listed before Lattafa in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chanel1st
Dior2nd
Yves Saint Laurent3rd
Maison Francis Kurkdjian4th
Tom Ford5th- Armani Beauty6th
Le Labo7th
Gucci8th
Versace9th- +1 more
- Lattafa11th
- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maison Francis Kurkdjian4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tom Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Versace3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yves Saint Laurent3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Labo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lattafa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Armani Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fragrance brands
5 answers
Asked ChatGPT
“Which fragrance brand should I buy?”
Asked ChatGPT
“What are the best fragrance brands?”
Asked ChatGPT
“What's the best fragrance brand for everyday wear?”
Searched Google, AI Overview
“fragrance brands”
Searched Google, AI Overview
“perfume brands for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Armani Beauty or Lattafa more popular in search?
This chart shows how often people search Google for Armani Beauty and Lattafa by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lattafa, Armani Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chanel | Gucci | Carolina Herrera | Tom Ford | Versace | Yves Saint Laurent | Le Labo | Lattafa | Jo Malone | Byredo | Dior | Maison Francis Kurkdjian | Armani Beauty | Rabanne | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 17.2% | 6.3% | 6.3% | 7.7% | 6.3% | 4.2% | 4.2% | 3.5% | 1.9% | 1.9% | 1.6% | 0.6% | 0.47% | 0.38% |
| Nov 2025 | 32.9% | 16% | 7.2% | 5.8% | 8.8% | 7.2% | 4.8% | 4.8% | 4.8% | 2.2% | 2.2% | 1.8% | 0.72% | 0.53% | 0.43% |
| Dec 2025 | 35.7% | 15.6% | 7% | 5.7% | 8.6% | 5.7% | 4.7% | 4.7% | 4.7% | 2.1% | 2.1% | 1.7% | 0.73% | 0.63% | 0.42% |
| Jan 2026 | 49.2% | 13.6% | 4.1% | 4.9% | 7.4% | 6.1% | 3.3% | 3.3% | 2.7% | 1.5% | 1.5% | 1.2% | 0.48% | 0.37% | 0.3% |
| Feb 2026 | 40.7% | 15.3% | 5.6% | 5.6% | 8.4% | 5.6% | 4.6% | 4.6% | 3.1% | 1.7% | 1.7% | 1.7% | 0.66% | 0.51% | 0.34% |
| Mar 2026 | 40.8% | 17.1% | 5.1% | 5.1% | 7.6% | 6.2% | 4.2% | 4.2% | 3.4% | 1.9% | 1.5% | 1.5% | 0.58% | 0.46% | 0.31% |
| Apr 2026 | 39% | 18% | 5.4% | 5.4% | 8% | 5.4% | 4.4% | 4.4% | 3.6% | 2% | 1.6% | 1.6% | 0.61% | 0.49% | 0.27% |
| May 2026 | 44.9% | 15.5% | 4.6% | 4.6% | 8.4% | 5.6% | 3.8% | 3.8% | 3.1% | 1.7% | 1.4% | 1.4% | 0.52% | 0.42% | 0.23% |
| Jun 2026 | 53.1% | 12.8% | 3.8% | 3.8% | 7% | 4.7% | 3.8% | 3.1% | 2.6% | 1.4% | 1.4% | 1.1% | 0.52% | 0.51% | 0.23% |
| Jul 2026 | 43.8% | 15% | 4.5% | 5.5% | 8.2% | 5.5% | 4.5% | 3.7% | 3% | 2% | 1.6% | 1.3% | 0.6% | 0.5% | 0.27% |
| Aug 2026 | 39.5% | 14.7% | 5.4% | 5.4% | 8.1% | 6.6% | 5.4% | 4.4% | 3.6% | 2% | 2% | 1.6% | 0.71% | 0.49% | 0.27% |
| Sep 2026 | 38.5% | 14.4% | 7.9% | 6.4% | 6.4% | 6.4% | 5.2% | 4.3% | 3.5% | 1.9% | 1.9% | 1.5% | 0.72% | 0.58% | 0.32% |
How has the Armani Beauty and Lattafa comparison changed over the last 12 months?
3 findings
- Lattafa was ahead of Armani Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Armani Beauty’s share of searches among fragrance brands worldwide moved from 0.6% to 0.72%, and its estimated monthly branded searches moved from 117K to 138K.
- Across the 12 months ending September 2026, Lattafa’s share of searches among fragrance brands worldwide moved from 4.2% to 4.3%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for fragrance brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Armani Beauty worldwide rose 17.5% over 12 measured months, from 117K to 138K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Armani Beauty’s and Lattafa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Armani Beauty
3 branded search terms
- armani cologne
- armani fragrance
- armani perfume
Lattafa
1 branded search term
- lattafa
Other head-to-heads among fragrance brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.