How popular isKelly Services in search?
In August 2026, there were an estimated 250K branded searches for Kelly Services worldwide which is up 23.6% over the last 11 months. Kelly Services holds 8.5% estimated Share of Search among staffing agencies worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Randstad41.6%
Adecco34.1%
Kelly Services8.5%
Robert Half8.4%Hays6.9%
Manpower0.5%
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Which staffing agencies compete with Kelly Services?
Share of Search by month for Randstad, Adecco, Kelly Services, Robert Half, Hays. The figures are in the table below the chart.
View monthly share of search table
| Month | Randstad | Adecco | Kelly Services | Robert Half | Hays | Manpower |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 39.8% | 5.4% | 8% | 6.5% | 0.39% |
| Nov 2025 | 39.8% | 39.8% | 5.4% | 8% | 6.6% | 0.39% |
| Dec 2025 | 44.1% | 36.2% | 6% | 7.3% | 6% | 0.44% |
| Jan 2026 | 40.3% | 40.3% | 5.5% | 8.1% | 5.4% | 0.4% |
| Feb 2026 | 44.8% | 36.4% | 5% | 7.3% | 6% | 0.44% |
| Mar 2026 | 41.3% | 41.3% | 4.6% | 6.8% | 5.5% | 0.41% |
| Apr 2026 | 44.8% | 36.4% | 5.1% | 7.3% | 6% | 0.44% |
| May 2026 | 45.4% | 36.9% | 5.1% | 6.1% | 6.1% | 0.37% |
| Jun 2026 | 45.4% | 36.9% | 5.1% | 6.1% | 6.1% | 0.37% |
| Jul 2026 | 39.8% | 39.8% | 5.5% | 8% | 6.6% | 0.32% |
| Aug 2026 | 41.6% | 34.1% | 8.5% | 8.4% | 6.9% | 0.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.6% | 1.2M | 0% | +1.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.1% | 1M | -18% | -5.7 pointsmoved from 1st to 2nd | |
| 3, moved from 5th to 3rd | 8.5% | 250K | +49.1% | +3.1 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 8.4% | 246K | 0% | +0.4 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 6.9% | 201K | 0% | +0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.5% | 14.8K | +49.5% | +0.2 points |
1.
41.6%
Moved from 2nd to 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1.8 points.
2.
Adecco34.1%
Moved from 1st to 2nd. 1M estimated branded searches, -18% vs prior month. Share -5.7 points.
8.5%
Moved from 5th to 3rd. 250K estimated branded searches, +49.1% vs prior month. Share +3.1 points.
8.4%
Moved from 3rd to 4th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
6.9%
Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Manpower0.5%
Held 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.
Compare search popularity between Kelly Services and its closest rivals
Every comparison with Kelly Services
5 comparisons
How has branded search demand for Kelly Services changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kelly Services worldwide rose from 203K to 250K.
- Across the 11 months ending August 2026, Kelly Services’ estimated Share of Search among staffing agencies worldwide increased from 5.4% to 8.5%.
- Across the 11 months ending August 2026, Kelly Services’ estimated Share of Search among staffing agencies worldwide peaked at 8.5% in August 2026 and was lowest at 4.6% in March 2026.
- Across the 11 months ending August 2026, Kelly Services rose from 5th to 3rd among staffing agencies worldwide.
How did search popularity change for staffing agencies worldwide in August 2026?
5 changes
In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among staffing agencies worldwide, at 41.6%.
In August 2026, Kelly Services overtook Hays to rank 3rd among staffing agencies worldwide, at 8.5%.
In August 2026, Adecco lost estimated Share of Search among staffing agencies worldwide, from 39.8% to 34.1%.
Estimated monthly branded searches for Hays worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
Estimated monthly branded searches for Robert Half worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
How is Kelly Services measured?
Brandwave collects information about searches that people make online using Kelly Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- kelly services
- kellyservices
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