Brandwave

Express Employment Professionals vs Kelly Services:Which is more popular?

In September 2026, Express Employment Professionals had more branded searches than Kelly Services among staffing agencies worldwide. Express Employment Professionals had about 301,000 branded searches, while Kelly Services had 250,000. Express Employment Professionals made up 7.1% of all staffing agency searches we track, and Kelly Services accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about staffing agencies, Express Employment Professionals appeared in two of the three answers and Kelly Services in one. Express Employment Professionals was mentioned before Kelly Services in every answer.

Among staffing agencies worldwide in September 2026

Who do people search for more?

Express Employment Professionals, about 21% more searches than Kelly Services

Express Employment Professionals 301K searchesKelly Services 250K searches

Who does AI mention more?

Express Employment Professionals, mentioned in 2 of 3 answers, Kelly Services in 1

Express Employment Professionals in 2 of 3Kelly Services in 1 of 3

Who does AI recommend more?

Express Employment Professionals, named ahead of Kelly Services in every answer

Express Employment Professionals first in 2Kelly Services never first

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Top staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Express Employment Professionals was mentioned in two out of three: in two of the three ChatGPT answers. Kelly Services was mentioned in one out of three: in one of the three ChatGPT answers. Express Employment Professionals was listed before Kelly Services in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Express Employment Professionals1st
  2. Robert Half2nd
  3. Aerotek3rd
  4. Randstad4th
  5. Kelly Services5th
  6. Adecco–
  7. Hays–
  8. Manpower–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about staffing agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Express Employment Professionals or Kelly Services more popular in search?

This chart shows how often people search Google for Express Employment Professionals and Kelly Services by name. Each line represents a brand's share of searches for all eight staffing agencies we track, month by month, from English-language searches worldwide.

Express Employment Professionals and Kelly Services among staffing agencies worldwide, by month

Share of searches by month for Express Employment Professionals, Kelly Services. The figures are in the table below the chart.

View monthly share of searches table
MonthAdeccoRandstadExpress Employment ProfessionalsKelly ServicesRobert HalfAerotekHaysManpower
Oct 202534.8%34.8%7%4.7%7%5.7%5.7%0.34%
Nov 202535.1%35.1%7.1%4.8%7.1%4.7%5.8%0.35%
Dec 202531.5%38.4%7.7%5.2%6.3%5.2%5.2%0.38%
Jan 202635.6%35.6%5.8%4.9%7.1%5.8%4.8%0.35%
Feb 202632.1%39.5%6.5%4.4%6.5%5.3%5.3%0.39%
Mar 202636.3%36.3%7.3%4.1%6%4.9%4.9%0.36%
Apr 202631.7%38.9%7.8%4.4%6.4%5.2%5.2%0.38%
May 202632.5%40%6.6%4.5%5.4%5.4%5.4%0.32%
Jun 202632.1%39.4%7.9%4.4%5.3%5.3%5.3%0.32%
Jul 202634.2%34.2%8.4%4.7%6.9%5.6%5.6%0.28%
Aug 202629.1%35.5%8.8%7.3%7.2%5.9%5.9%0.43%
Sep 202635.6%35.6%7.1%5.9%5.8%4.8%4.8%0.35%

How has the Express Employment Professionals and Kelly Services comparison changed over the last 12 months?

3 findings

How did search popularity change for staffing agencies worldwide in September 2026?

2 changes
  1. In September 2026, Express Employment Professionals lost share of searches among staffing agencies worldwide, from 8.8% to 7.1%.

  2. In September 2026, Kelly Services lost share of searches among staffing agencies worldwide, from 7.3% to 5.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Express Employment Professionals’ and Kelly Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Express Employment Professionals

1 branded search term

  • express employment professionals

Kelly Services

2 branded search terms

  • kelly services
  • kellyservices

How the Brand Demand Index is measured

Other head-to-heads among staffing agencies

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