Brandwave

Staffing agencies:Which brands are most popular in search?

In August 2026, Randstad was the most searched among staffing agencies worldwide, with an estimated 1.2M branded searches and 41.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Randstad41.7%
  2. Adecco34.2%
  3. Kelly Services8.4%
  4. Robert Half8.4%
  5. Hays6.9%
  6. Manpower0.51%

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Share of SearchLeaderboard

Compare the staffing agencies recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among staffing agencies worldwide, by month

Share of Search by month for Randstad, Adecco, Kelly Services, Robert Half, Hays. The figures are in the table below the chart.

View monthly share of search table
MonthRandstadAdeccoKelly ServicesRobert HalfHaysManpower
Oct 202539.9%39.9%5.3%8%6.5%0.39%
Nov 202539.8%39.8%5.4%8%6.6%0.39%
Dec 202544.2%36.2%6%7.3%6%0.44%
Jan 202640.3%40.3%5.4%8.1%5.4%0.4%
Feb 202644.8%36.5%4.9%7.4%6%0.44%
Mar 202641.4%41.4%4.5%6.8%5.5%0.41%
Apr 202644.8%36.5%4.9%7.4%6%0.44%
May 202645.5%37%5%6.1%6.1%0.37%
Jun 202645.5%37%5%6.1%6.1%0.37%
Jul 202639.8%39.8%5.4%8%6.6%0.32%
Aug 202641.7%34.2%8.4%8.4%6.9%0.51%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Randstad

    41.7%

    Moved from 2nd to 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Adecco

    34.2%

    Moved from 1st to 2nd. 1M estimated branded searches, -18% vs prior month. Share -5.7 points.

  3. 3.Kelly Services

    8.4%

    Moved from 5th to 3rd. 246K estimated branded searches, +49.1% vs prior month. Share +3 points.

  4. 4.Robert Half

    8.4%

    Moved from 3rd to 4th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Hays

    6.9%

    Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Manpower

    0.51%

    Held 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among staffing agencies worldwide?

In August 2026, Randstad was the most searched among staffing agencies worldwide, with an estimated 1.2M branded searches and 41.7% estimated Share of Search within this set. Adecco is in 2nd place, 7.5 percentage points behind at 34.2% Share of Search.

Global staffing agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Randstad39.9% → 41.7%45.5%May 202639.8%Nov 20252nd → 1st
Adecco39.9% → 34.2%41.4%Mar 202634.2%Aug 20261st → 2nd
Kelly Services5.3% → 8.4%8.4%Aug 20264.5%Mar 20265th → 3rd
Robert Half8% → 8.4%8.4%Aug 20266.1%May 20263rd → 4th
Hays6.5% → 6.9%6.9%Aug 20265.4%Jan 20264th → 5th
Manpower0.39% → 0.51%0.51%Aug 20260.32%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among staffing agencies worldwide increased from 39.9% to 41.7%.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among staffing agencies worldwide decreased from 39.9% to 34.2%.
  • Across the 11 months ending August 2026, Kelly Services’ estimated Share of Search among staffing agencies worldwide increased from 5.3% to 8.4%.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among staffing agencies worldwide peaked at 45.5% in May 2026 and was lowest at 39.8% in November 2025.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among staffing agencies worldwide peaked at 41.4% in March 2026 and was lowest at 34.2% in August 2026.
  • Across the 11 months ending August 2026, Kelly Services’ estimated Share of Search among staffing agencies worldwide peaked at 8.4% in August 2026 and was lowest at 4.5% in March 2026.
  • Across the 11 months ending August 2026, Robert Half’s estimated Share of Search among staffing agencies worldwide peaked at 8.4% in August 2026 and was lowest at 6.1% in May 2026.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among staffing agencies worldwide peaked at 6.9% in August 2026 and was lowest at 5.4% in January 2026.
  • Across the 11 months ending August 2026, Randstad rose from 2nd to 1st among staffing agencies worldwide.
  • Across the 11 months ending August 2026, Adecco fell from 1st to 2nd among staffing agencies worldwide.
  • Across the 11 months ending August 2026, Kelly Services rose from 5th to 3rd among staffing agencies worldwide.
  • Across the 11 months ending August 2026, Robert Half fell from 3rd to 4th among staffing agencies worldwide.
  • Across the 11 months ending August 2026, Hays fell from 4th to 5th among staffing agencies worldwide.
  • Across the 11 months ending August 2026, Manpower held steady: its estimated Share of Search among staffing agencies worldwide moved less than 0.5 percentage points.

How did search popularity change for staffing agencies worldwide in August 2026?

  1. In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among staffing agencies worldwide, at 41.7%.

  2. In August 2026, Kelly Services overtook Hays to rank 3rd among staffing agencies worldwide, at 8.4%.

  3. In August 2026, Adecco lost estimated Share of Search among staffing agencies worldwide, from 39.8% to 34.2%.

  4. Estimated monthly branded searches for Hays worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  5. Estimated monthly branded searches for Robert Half worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

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