Adecco vs Randstad:Which is more popular by branded search?
In August 2026, Randstad had more branded searches than Adecco among recruitment agencies worldwide. Randstad was estimated to have 1.2M branded searches compared to Adecco’s 1M, and held a 41.1% Share of Search versus Adecco’s 33.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adecco or Randstad?
Compare the agencies businesses hire staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Randstad, Adecco. The figures are in the table below the chart.
View monthly share of search table
| Month | Randstad | Adecco | Michael Page | Robert Half | Hays |
|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 39.5% | 6.5% | 7.9% | 6.5% |
| Nov 2025 | 39.5% | 39.5% | 6.5% | 8% | 6.5% |
| Dec 2025 | 44.3% | 36.4% | 6% | 7.3% | 6% |
| Jan 2026 | 40% | 40% | 6.6% | 8% | 5.4% |
| Feb 2026 | 43.9% | 35.7% | 7.2% | 7.2% | 5.9% |
| Mar 2026 | 39.3% | 39.3% | 9.6% | 6.4% | 5.3% |
| Apr 2026 | 43.9% | 35.7% | 7.2% | 7.2% | 5.9% |
| May 2026 | 45.1% | 36.7% | 6% | 6% | 6% |
| Jun 2026 | 44.5% | 36.2% | 7.3% | 6% | 6% |
| Jul 2026 | 38.9% | 38.9% | 7.9% | 7.9% | 6.4% |
| Aug 2026 | 41.1% | 33.7% | 10.1% | 8.3% | 6.8% |
| Sep 2026 | — | — | — | — | — |
How has the Adecco and Randstad comparison changed over the last 12 months?
3 findings
- Randstad was ahead of Adecco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among recruitment agencies worldwide moved from 39.5% to 33.7%, and its estimated monthly branded searches moved from 1.5M to 1M.
- Across the 11 months ending August 2026, Randstad’s estimated Share of Search among recruitment agencies worldwide moved from 39.5% to 41.1%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for recruitment agencies worldwide in August 2026?
2 changes
In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among recruitment agencies worldwide, at 41.1%.
In August 2026, Adecco lost estimated Share of Search among recruitment agencies worldwide, from 38.9% to 33.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Adecco’s and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.