Brandwave

How popular isAdecco?

In September 2026, people searched for Adecco by name about 1.5 million times worldwide, about the same as the previous year. These searches made up 27.2% of all global temp staffing agency searches, placing Adecco second out of five agencies. When we asked both ChatGPT and Google AI Overviews about temp staffing agencies, Adecco appeared in one of the three answers.

Search and AI answers in September 2026

Adecco is the second most searched of 5 competitors.

  1. DrakeShare of searches 40.6%Mentioned in 0 of 3 AI answers
  2. AdeccoShare of searches 27.2%Mentioned in 1 of 3 AI answers
  3. RandstadShare of searches 27.2%Mentioned in 1 of 3 AI answers
  4. HaysShare of searches 3.6%Mentioned in 0 of 3 AI answers
  5. ManpowerGroupShare of searches 1.3%Mentioned in 0 of 3 AI answers
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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Adecco was mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adecco1 of 3Named in 1 of 3 ChatGPT answers
  • Randstad1 of 3Named in 1 of 3 ChatGPT answers
  • Drake0 of 3Named in 0 of 3 ChatGPT answers
  • Hays0 of 3Named in 0 of 3 ChatGPT answers
  • ManpowerGroup0 of 3Named in 0 of 3 ChatGPT answers

See every answer about temp staffing agencies

3 answers

  • Asked ChatGPT

    “Which temp staffing agency should I hire?”

    1. Asked ChatGPT

      “What are the best temp staffing agencies?”

      1. 1Adecco
      2. 2Randstad

    2. Asked ChatGPT

      “What's the best temp staffing agency for short term cover?”

      1. Searched Google, AI Overview

        “temp staffing agencies”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “temporary staffing agency”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

      Which temp staffing agencies compete with Adecco?

      Adecco against temp staffing agencies worldwide, by month

      Share of searches by month for Drake, Adecco, Randstad, Hays. The figures are in the table below the chart.

      View monthly share of searches table
      MonthDrakeAdeccoRandstadHaysManpowerGroup
      Oct 202540%26.8%26.8%4.4%2%
      Nov 202540.1%26.7%26.7%4.4%2%
      Dec 202542.7%23.3%28.4%3.8%1.7%
      Jan 202640.5%27.1%27.1%3.6%1.6%
      Feb 202637.9%25.3%31.1%4.2%1.5%
      Mar 202635.7%29.3%29.3%3.9%1.8%
      Apr 202642.7%23.2%28.6%3.8%1.7%
      May 202657.7%17.2%21.2%2.8%1%
      Jun 202642.8%23.3%28.7%3.8%1.4%
      Jul 202640.3%26.8%26.8%4.4%1.6%
      Aug 202647.3%21.1%25.8%4.2%1.6%
      Sep 202640.6%27.2%27.2%3.6%1.3%

      1. 1.Drake

        40.6%

        Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -6.7 points.

      2. 2.Adecco

        27.2%

        Moved from 3rd to 2nd. 1.5M estimated branded searches, +50% vs prior month. Share +6.1 points.

      3. 3.Randstad

        27.2%

        Moved from 2nd to 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +1.4 points.

      4. 4.Hays

        3.6%

        Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.

      5. 5.ManpowerGroup

        1.3%

        Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

      Compare popularity between Adecco and its closest rivals

      Every comparison with Adecco

      10 comparisons

      How has branded search demand for Adecco changed worldwide over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Adecco worldwide held steady at 1.5M.
      • Across the 12 months ending September 2026, Adecco’s share of searches among temp staffing agencies worldwide peaked at 29.3% in March 2026 and was lowest at 17.2% in May 2026.

      How did search popularity change for temp staffing agencies worldwide in September 2026?

      5 changes

      1. In September 2026, Adecco overtook Randstad to rank 2nd among temp staffing agencies worldwide, with 27.2% of the searches.

      2. In September 2026, Randstad gained share of searches among temp staffing agencies worldwide, from 25.8% to 27.2%.

      3. In September 2026, Drake lost share of searches among temp staffing agencies worldwide, from 47.3% to 40.6%.

      4. In September 2026, Hays lost share of searches among temp staffing agencies worldwide, from 4.2% to 3.6%.

      5. Estimated monthly branded searches for ManpowerGroup worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

      How are Adecco’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Adecco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • adecco

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      How the Brand Demand Index is measured

      Where does Adecco compete?

      Adecco is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Temp staffing agencies2nd of 527.2%Shown above
      Staffing agencies1st of 835.6%Show ranking
      Recruitment agencies1st of 538.5%Show ranking
      Creator with pink hair and a pink jacket

      Is Adecco your brand?

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