Brandwave

Recruitment agencies:Which brands are most popular in search?

In August 2026, Randstad was the most searched among recruitment agencies worldwide, with an estimated 1.2M branded searches and 41.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Randstad41.1%
  2. Adecco33.7%
  3. Michael Page10.1%
  4. Robert Half8.3%
  5. Hays6.8%

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Share of SearchLeaderboard

Compare the agencies businesses hire staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among recruitment agencies worldwide, by month

Share of Search by month for Randstad, Adecco, Michael Page, Robert Half, Hays. The figures are in the table below the chart.

View monthly share of search table
MonthRandstadAdeccoMichael PageRobert HalfHays
Oct 202539.5%39.5%6.5%7.9%6.5%
Nov 202539.5%39.5%6.5%8%6.5%
Dec 202544.3%36.4%6%7.3%6%
Jan 202640%40%6.6%8%5.4%
Feb 202643.9%35.7%7.2%7.2%5.9%
Mar 202639.3%39.3%9.6%6.4%5.3%
Apr 202643.9%35.7%7.2%7.2%5.9%
May 202645.1%36.7%6%6%6%
Jun 202644.5%36.2%7.3%6%6%
Jul 202638.9%38.9%7.9%7.9%6.4%
Aug 202641.1%33.7%10.1%8.3%6.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Randstad

    41.1%

    Moved from 2nd to 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Adecco

    33.7%

    Moved from 1st to 2nd. 1M estimated branded searches, -18% vs prior month. Share -5.2 points.

  3. 3.Michael Page

    10.1%

    Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  4. 4.Robert Half

    8.3%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Hays

    6.8%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among recruitment agencies worldwide?

In August 2026, Randstad was the most searched among recruitment agencies worldwide, with an estimated 1.2M branded searches and 41.1% estimated Share of Search within this set. Adecco is in 2nd place, 7.4 percentage points behind at 33.7% Share of Search.

Global recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Randstad39.5% → 41.1%45.1%May 202638.9%Jul 20262nd → 1st
Adecco39.5% → 33.7%40%Jan 202633.7%Aug 20261st → 2nd
Michael Page6.5% → 10.1%10.1%Aug 20266%Dec 20255th → 3rd
Robert Half7.9% → 8.3%8.3%Aug 20266%Jun 20263rd → 4th
Hays6.5% → 6.8%6.8%Aug 20265.3%Mar 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among recruitment agencies worldwide increased from 39.5% to 41.1%.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among recruitment agencies worldwide decreased from 39.5% to 33.7%.
  • Across the 11 months ending August 2026, Michael Page’s estimated Share of Search among recruitment agencies worldwide increased from 6.5% to 10.1%.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among recruitment agencies worldwide peaked at 45.1% in May 2026 and was lowest at 38.9% in July 2026.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among recruitment agencies worldwide peaked at 40% in January 2026 and was lowest at 33.7% in August 2026.
  • Across the 11 months ending August 2026, Michael Page’s estimated Share of Search among recruitment agencies worldwide peaked at 10.1% in August 2026 and was lowest at 6% in December 2025.
  • Across the 11 months ending August 2026, Robert Half’s estimated Share of Search among recruitment agencies worldwide peaked at 8.3% in August 2026 and was lowest at 6% in June 2026.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among recruitment agencies worldwide peaked at 6.8% in August 2026 and was lowest at 5.3% in March 2026.
  • Across the 11 months ending August 2026, Randstad rose from 2nd to 1st among recruitment agencies worldwide.
  • Across the 11 months ending August 2026, Adecco fell from 1st to 2nd among recruitment agencies worldwide.
  • Across the 11 months ending August 2026, Michael Page rose from 5th to 3rd among recruitment agencies worldwide.
  • Across the 11 months ending August 2026, Robert Half fell from 3rd to 4th among recruitment agencies worldwide.
  • Across the 11 months ending August 2026, Hays fell from 4th to 5th among recruitment agencies worldwide.

How did search popularity change for recruitment agencies worldwide in August 2026?

  1. In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among recruitment agencies worldwide, at 41.1%.

  2. In August 2026, Michael Page gained estimated Share of Search among recruitment agencies worldwide, from 7.9% to 10.1%.

  3. In August 2026, Adecco lost estimated Share of Search among recruitment agencies worldwide, from 38.9% to 33.7%.

  4. Estimated monthly branded searches for Hays worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  5. Estimated monthly branded searches for Robert Half worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

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