Brandwave

Michael Page vs Randstad:Which is more popular by branded search?

In August 2026, Randstad had more branded searches than Michael Page among recruitment agencies worldwide. Randstad was estimated to have 1.2M branded searches compared to Michael Page’s 301K, and held a 41.1% Share of Search versus Michael Page’s 10.1%. These are worldwide searches for English-language branded terms.

Share of Search among recruitment agencies worldwide in August 2026Which is more popular in search, Michael Page or Randstad?
Michael Page10.1%301K searches
vs
Randstad41.1%1.2M searches

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Which is more popular in search, Michael Page or Randstad?

Compare the agencies businesses hire staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Michael Page and Randstad among recruitment agencies worldwide, by month

Share of Search by month for Randstad, Michael Page. The figures are in the table below the chart.

View monthly share of search table
MonthRandstadAdeccoMichael PageRobert HalfHays
Oct 202539.5%39.5%6.5%7.9%6.5%
Nov 202539.5%39.5%6.5%8%6.5%
Dec 202544.3%36.4%6%7.3%6%
Jan 202640%40%6.6%8%5.4%
Feb 202643.9%35.7%7.2%7.2%5.9%
Mar 202639.3%39.3%9.6%6.4%5.3%
Apr 202643.9%35.7%7.2%7.2%5.9%
May 202645.1%36.7%6%6%6%
Jun 202644.5%36.2%7.3%6%6%
Jul 202638.9%38.9%7.9%7.9%6.4%
Aug 202641.1%33.7%10.1%8.3%6.8%
Sep 2026—————

How has the Michael Page and Randstad comparison changed over the last 12 months?

  • Randstad was ahead of Michael Page in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Michael Page’s estimated Share of Search among recruitment agencies worldwide moved from 6.5% to 10.1%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 11 months ending August 2026, Randstad’s estimated Share of Search among recruitment agencies worldwide moved from 39.5% to 41.1%, and its estimated monthly branded searches moved from 1.5M to 1.2M.

How did search popularity change for recruitment agencies worldwide in August 2026?

  1. In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among recruitment agencies worldwide, at 41.1%.

  2. In August 2026, Michael Page gained estimated Share of Search among recruitment agencies worldwide, from 7.9% to 10.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Michael Page’s and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Michael Page

1 branded search term

  • michael page

Randstad

1 branded search term

  • randstad

How the Brand Demand Index is measured

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