Hays vs Michael Page:Which is more popular by branded search?
In August 2026, Michael Page had more branded searches than Hays among recruitment agencies worldwide. Michael Page was estimated to have 301K branded searches compared to Hays’ 201K, and held a 10.1% Share of Search versus Hays’ 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hays or Michael Page?
Compare the agencies businesses hire staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Michael Page, Hays. The figures are in the table below the chart.
View monthly share of search table
| Month | Randstad | Adecco | Michael Page | Robert Half | Hays |
|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 39.5% | 6.5% | 7.9% | 6.5% |
| Nov 2025 | 39.5% | 39.5% | 6.5% | 8% | 6.5% |
| Dec 2025 | 44.3% | 36.4% | 6% | 7.3% | 6% |
| Jan 2026 | 40% | 40% | 6.6% | 8% | 5.4% |
| Feb 2026 | 43.9% | 35.7% | 7.2% | 7.2% | 5.9% |
| Mar 2026 | 39.3% | 39.3% | 9.6% | 6.4% | 5.3% |
| Apr 2026 | 43.9% | 35.7% | 7.2% | 7.2% | 5.9% |
| May 2026 | 45.1% | 36.7% | 6% | 6% | 6% |
| Jun 2026 | 44.5% | 36.2% | 7.3% | 6% | 6% |
| Jul 2026 | 38.9% | 38.9% | 7.9% | 7.9% | 6.4% |
| Aug 2026 | 41.1% | 33.7% | 10.1% | 8.3% | 6.8% |
| Sep 2026 | — | — | — | — | — |
How has the Hays and Michael Page comparison changed over the last 12 months?
3 findings
- Michael Page was ahead of Hays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among recruitment agencies worldwide moved from 6.5% to 6.8%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Michael Page’s estimated Share of Search among recruitment agencies worldwide moved from 6.5% to 10.1%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for recruitment agencies worldwide in August 2026?
2 changes
In August 2026, Michael Page gained estimated Share of Search among recruitment agencies worldwide, from 7.9% to 10.1%.
Estimated monthly branded searches for Hays worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hays’ and Michael Page’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
1 branded search term
- hays
Michael Page
1 branded search term
- michael page
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.