How popular isHays in search?
In August 2026, there were an estimated 201K branded searches for Hays worldwide which is down 18.3% over the last 11 months. Hays holds 6.8% estimated Share of Search among recruitment agencies worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Randstad41.1%
Adecco33.7%Michael Page10.1%
Robert Half8.3%Hays6.8%
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Where does Hays compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Recruitment agencies | 5th of 5 | 6.8% | Shown below |
| Staffing agencies | 5th of 6 | 6.9% | Show ranking |
Which recruitment agencies compete with Hays?
Share of Search by month for Randstad, Adecco, Michael Page, Robert Half, Hays. The figures are in the table below the chart.
View monthly share of search table
| Month | Randstad | Adecco | Michael Page | Robert Half | Hays |
|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 39.5% | 6.5% | 7.9% | 6.5% |
| Nov 2025 | 39.5% | 39.5% | 6.5% | 8% | 6.5% |
| Dec 2025 | 44.3% | 36.4% | 6% | 7.3% | 6% |
| Jan 2026 | 40% | 40% | 6.6% | 8% | 5.4% |
| Feb 2026 | 43.9% | 35.7% | 7.2% | 7.2% | 5.9% |
| Mar 2026 | 39.3% | 39.3% | 9.6% | 6.4% | 5.3% |
| Apr 2026 | 43.9% | 35.7% | 7.2% | 7.2% | 5.9% |
| May 2026 | 45.1% | 36.7% | 6% | 6% | 6% |
| Jun 2026 | 44.5% | 36.2% | 7.3% | 6% | 6% |
| Jul 2026 | 38.9% | 38.9% | 7.9% | 7.9% | 6.4% |
| Aug 2026 | 41.1% | 33.7% | 10.1% | 8.3% | 6.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.1% | 1.2M | 0% | +2.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.7% | 1M | -18% | -5.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.1% | 301K | +22.4% | +2.3 points | |
| 4, held 4th | 8.3% | 246K | 0% | +0.4 points | |
| 5, held 5th | 6.8% | 201K | 0% | +0.4 points |
1.
41.1%
Moved from 2nd to 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.2 points.
2.
Adecco33.7%
Moved from 1st to 2nd. 1M estimated branded searches, -18% vs prior month. Share -5.2 points.
10.1%
Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +2.3 points.
8.3%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
6.8%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Hays and its closest rivals
How has branded search demand for Hays changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hays worldwide fell from 246K to 201K.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among recruitment agencies worldwide peaked at 6.8% in August 2026 and was lowest at 5.3% in March 2026.
- Across the 11 months ending August 2026, Hays fell from 4th to 5th among recruitment agencies worldwide.
How did search popularity change for recruitment agencies worldwide in August 2026?
5 changes
In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among recruitment agencies worldwide, at 41.1%.
In August 2026, Michael Page gained estimated Share of Search among recruitment agencies worldwide, from 7.9% to 10.1%.
In August 2026, Adecco lost estimated Share of Search among recruitment agencies worldwide, from 38.9% to 33.7%.
Estimated monthly branded searches for Hays worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
Estimated monthly branded searches for Robert Half worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
How is Hays measured?
Brandwave collects information about searches that people make online using Hays’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hays
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Is Hays your brand?
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