Hays vs Kelly Services:Which is more popular by branded search?
In August 2026, Kelly Services had more branded searches than Hays among staffing agencies worldwide. Kelly Services was estimated to have 246K branded searches compared to Hays’ 201K, and held an 8.4% Share of Search versus Hays’ 6.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hays or Kelly Services?
Compare the staffing agencies recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kelly Services, Hays. The figures are in the table below the chart.
View monthly share of search table
| Month | Randstad | Adecco | Kelly Services | Robert Half | Hays | Manpower |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 39.9% | 5.3% | 8% | 6.5% | 0.39% |
| Nov 2025 | 39.8% | 39.8% | 5.4% | 8% | 6.6% | 0.39% |
| Dec 2025 | 44.2% | 36.2% | 6% | 7.3% | 6% | 0.44% |
| Jan 2026 | 40.3% | 40.3% | 5.4% | 8.1% | 5.4% | 0.4% |
| Feb 2026 | 44.8% | 36.5% | 4.9% | 7.4% | 6% | 0.44% |
| Mar 2026 | 41.4% | 41.4% | 4.5% | 6.8% | 5.5% | 0.41% |
| Apr 2026 | 44.8% | 36.5% | 4.9% | 7.4% | 6% | 0.44% |
| May 2026 | 45.5% | 37% | 5% | 6.1% | 6.1% | 0.37% |
| Jun 2026 | 45.5% | 37% | 5% | 6.1% | 6.1% | 0.37% |
| Jul 2026 | 39.8% | 39.8% | 5.4% | 8% | 6.6% | 0.32% |
| Aug 2026 | 41.7% | 34.2% | 8.4% | 8.4% | 6.9% | 0.51% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hays and Kelly Services comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Kelly Services took it in August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among staffing agencies worldwide moved from 6.5% to 6.9%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Kelly Services’ estimated Share of Search among staffing agencies worldwide moved from 5.3% to 8.4%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for staffing agencies worldwide in August 2026?
2 changes
In August 2026, Kelly Services overtook Hays to rank 3rd among staffing agencies worldwide, at 8.4%.
Estimated monthly branded searches for Hays worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hays’ and Kelly Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
1 branded search term
- hays
Kelly Services
1 branded search term
- kelly services
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.