Brandwave

Hays vs ManpowerGroup:Which is more popular?

In September 2026, Hays had more branded searches than ManpowerGroup among temp staffing agencies worldwide. Hays had about 201,000 branded searches, while ManpowerGroup had 74,000. Hays made up 3.6% of all temp staffing agency searches we track, and ManpowerGroup accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, neither Hays nor ManpowerGroup appeared in any of the three answers.

Among temp staffing agencies worldwide in September 2026

Who do people search for more?

Hays, about 3 searches for every 1 for ManpowerGroup

Hays 201K searchesManpowerGroup 74K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Hays in 0 of 3ManpowerGroup in 0 of 3

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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Hays nor ManpowerGroup showed up in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adecco1 of 3Named in 1 of 3 ChatGPT answers
  • Randstad1 of 3Named in 1 of 3 ChatGPT answers
  • Drake0 of 3Named in 0 of 3 ChatGPT answers
  • Hays0 of 3Named in 0 of 3 ChatGPT answers
  • ManpowerGroup0 of 3Named in 0 of 3 ChatGPT answers

See every answer about temp staffing agencies

3 answers
  • Asked ChatGPT

    “Which temp staffing agency should I hire?”

    1. Asked ChatGPT

      “What are the best temp staffing agencies?”

      1. 1Adecco
      2. 2Randstad
    2. Asked ChatGPT

      “What's the best temp staffing agency for short term cover?”

      1. Searched Google, AI Overview

        “temp staffing agencies”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “temporary staffing agency”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

      Is Hays or ManpowerGroup more popular in search?

      This chart shows how often people search Google for Hays and ManpowerGroup by name. Each line represents a brand's share of searches for all five temp staffing agencies we track, month by month, from English-language searches worldwide.

      Hays and ManpowerGroup among temp staffing agencies worldwide, by month

      Share of searches by month for Hays, ManpowerGroup. The figures are in the table below the chart.

      View monthly share of searches table
      MonthDrakeAdeccoRandstadHaysManpowerGroup
      Oct 202540%26.8%26.8%4.4%2%
      Nov 202540.1%26.7%26.7%4.4%2%
      Dec 202542.7%23.3%28.4%3.8%1.7%
      Jan 202640.5%27.1%27.1%3.6%1.6%
      Feb 202637.9%25.3%31.1%4.2%1.5%
      Mar 202635.7%29.3%29.3%3.9%1.8%
      Apr 202642.7%23.2%28.6%3.8%1.7%
      May 202657.7%17.2%21.2%2.8%1%
      Jun 202642.8%23.3%28.7%3.8%1.4%
      Jul 202640.3%26.8%26.8%4.4%1.6%
      Aug 202647.3%21.1%25.8%4.2%1.6%
      Sep 202640.6%27.2%27.2%3.6%1.3%

      How has the Hays and ManpowerGroup comparison changed over the last 12 months?

      3 findings
      • Hays was ahead of ManpowerGroup in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Hays’ share of searches among temp staffing agencies worldwide moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 246K to 201K.
      • Across the 12 months ending September 2026, ManpowerGroup’s share of searches among temp staffing agencies worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 110K to 74K.

      How did search popularity change for temp staffing agencies worldwide in September 2026?

      2 changes
      1. In September 2026, Hays lost share of searches among temp staffing agencies worldwide, from 4.2% to 3.6%.

      2. Estimated monthly branded searches for ManpowerGroup worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Hays’ and ManpowerGroup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Hays

      1 branded search term

      • hays

      ManpowerGroup

      1 branded search term

      • manpowergroup

      How the Brand Demand Index is measured

      Other head-to-heads among temp staffing agencies

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