Brandwave

Hays vs Randstad:Which is more popular?

In September 2026, Randstad had more branded searches than Hays among temp staffing agencies worldwide. Randstad had about 1.5 million branded searches, while Hays had 201,000. Randstad made up 27.2% of all temp staffing agency searches we track, and Hays accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, Randstad appeared in one of the three answers and Hays in none.

Among temp staffing agencies worldwide in September 2026

Who do people search for more?

Randstad, about 7 searches for every 1 for Hays

Randstad 1.5M searchesHays 201K searches

Who does AI mention more?

Randstad, mentioned in 1 of 3 answers, Hays in 0

Randstad in 1 of 3Hays in 0 of 3

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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Randstad was mentioned in one out of three: in one of the three ChatGPT answers. Hays did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adecco1 of 3Named in 1 of 3 ChatGPT answers
  • Randstad1 of 3Named in 1 of 3 ChatGPT answers
  • Drake0 of 3Named in 0 of 3 ChatGPT answers
  • Hays0 of 3Named in 0 of 3 ChatGPT answers
  • ManpowerGroup0 of 3Named in 0 of 3 ChatGPT answers

See every answer about temp staffing agencies

3 answers
  • Asked ChatGPT

    “Which temp staffing agency should I hire?”

    1. Asked ChatGPT

      “What are the best temp staffing agencies?”

      1. 1Adecco
      2. 2Randstad
    2. Asked ChatGPT

      “What's the best temp staffing agency for short term cover?”

      1. Searched Google, AI Overview

        “temp staffing agencies”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “temporary staffing agency”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

      Is Hays or Randstad more popular in search?

      This chart shows how often people search Google for Hays and Randstad by name. Each line represents a brand's share of searches for all five temp staffing agencies we track, month by month, from English-language searches worldwide.

      Hays and Randstad among temp staffing agencies worldwide, by month

      Share of searches by month for Randstad, Hays. The figures are in the table below the chart.

      View monthly share of searches table
      MonthDrakeAdeccoRandstadHaysManpowerGroup
      Oct 202540%26.8%26.8%4.4%2%
      Nov 202540.1%26.7%26.7%4.4%2%
      Dec 202542.7%23.3%28.4%3.8%1.7%
      Jan 202640.5%27.1%27.1%3.6%1.6%
      Feb 202637.9%25.3%31.1%4.2%1.5%
      Mar 202635.7%29.3%29.3%3.9%1.8%
      Apr 202642.7%23.2%28.6%3.8%1.7%
      May 202657.7%17.2%21.2%2.8%1%
      Jun 202642.8%23.3%28.7%3.8%1.4%
      Jul 202640.3%26.8%26.8%4.4%1.6%
      Aug 202647.3%21.1%25.8%4.2%1.6%
      Sep 202640.6%27.2%27.2%3.6%1.3%

      How has the Hays and Randstad comparison changed over the last 12 months?

      3 findings
      • Randstad was ahead of Hays in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Hays’ share of searches among temp staffing agencies worldwide moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 246K to 201K.
      • Across the 12 months ending September 2026, Randstad’s share of searches among temp staffing agencies worldwide moved from 26.8% to 27.2%, and its estimated monthly branded searches held steady at 1.5M.

      How did search popularity change for temp staffing agencies worldwide in September 2026?

      3 changes
      1. In September 2026, Adecco overtook Randstad to rank 2nd among temp staffing agencies worldwide, with 27.2% of the searches.

      2. In September 2026, Randstad gained share of searches among temp staffing agencies worldwide, from 25.8% to 27.2%.

      3. In September 2026, Hays lost share of searches among temp staffing agencies worldwide, from 4.2% to 3.6%.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Hays’ and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Hays

      1 branded search term

      • hays

      Randstad

      1 branded search term

      • randstad

      How the Brand Demand Index is measured

      Other head-to-heads among temp staffing agencies

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