Brandwave

Adecco vs Randstad:Which is searched more?

In September 2026, Adecco and Randstad were level in searches among temp staffing agencies worldwide, with an estimated 1.5M branded searches each, at 27.2% of the total each. These are worldwide searches for English-language branded terms.

Share of searches among temp staffing agencies worldwide in September 2026Is Adecco or Randstad more popular in search?
Adecco27.2%1.5M searches
vs
Randstad27.2%1.5M searches

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Is Adecco or Randstad more popular in search?

Compare the temp staffing agencies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adecco and Randstad among temp staffing agencies worldwide, by month

Share of searches by month for Adecco, Randstad. The figures are in the table below the chart.

View monthly share of searches table
MonthDrakeAdeccoRandstadHaysManpowerGroup
Oct 202540%26.8%26.8%4.4%2%
Nov 202540.1%26.7%26.7%4.4%2%
Dec 202542.7%23.3%28.4%3.8%1.7%
Jan 202640.5%27.1%27.1%3.6%1.6%
Feb 202637.9%25.3%31.1%4.2%1.5%
Mar 202635.7%29.3%29.3%3.9%1.8%
Apr 202642.7%23.2%28.6%3.8%1.7%
May 202657.7%17.2%21.2%2.8%1%
Jun 202642.8%23.3%28.7%3.8%1.4%
Jul 202640.3%26.8%26.8%4.4%1.6%
Aug 202647.3%21.1%25.8%4.2%1.6%
Sep 202640.6%27.2%27.2%3.6%1.3%

How has the Adecco and Randstad comparison changed over the last 12 months?

3 findings
  • Adecco was ahead of Randstad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adecco’s share of searches among temp staffing agencies worldwide moved from 26.8% to 27.2%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Randstad’s share of searches among temp staffing agencies worldwide moved from 26.8% to 27.2%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for temp staffing agencies worldwide in September 2026?

2 changes
  1. In September 2026, Adecco overtook Randstad to rank 2nd among temp staffing agencies worldwide, with 27.2% of the searches.

  2. In September 2026, Randstad gained share of searches among temp staffing agencies worldwide, from 25.8% to 27.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adecco’s and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adecco

1 branded search term

  • adecco

Randstad

1 branded search term

  • randstad

How the Brand Demand Index is measured

Other head-to-heads among temp staffing agencies

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