Brandwave

Drake vs Hays:Which is more popular?

In September 2026, Drake had more branded searches than Hays among temp staffing agencies worldwide. Drake had about 2.2 million branded searches, while Hays had 201,000. Drake made up 40.6% of all temp staffing agency searches we track, and Hays accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, neither Drake nor Hays appeared in any of the three answers.

Among temp staffing agencies worldwide in September 2026

Who do people search for more?

Drake, about 11 searches for every 1 for Hays

Drake 2.2M searchesHays 201K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Drake in 0 of 3Hays in 0 of 3

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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Drake nor Hays showed up in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adecco1 of 3Named in 1 of 3 ChatGPT answers
  • Randstad1 of 3Named in 1 of 3 ChatGPT answers
  • Drake0 of 3Named in 0 of 3 ChatGPT answers
  • Hays0 of 3Named in 0 of 3 ChatGPT answers
  • ManpowerGroup0 of 3Named in 0 of 3 ChatGPT answers

See every answer about temp staffing agencies

3 answers
  • Asked ChatGPT

    “Which temp staffing agency should I hire?”

    1. Asked ChatGPT

      “What are the best temp staffing agencies?”

      1. 1Adecco
      2. 2Randstad
    2. Asked ChatGPT

      “What's the best temp staffing agency for short term cover?”

      1. Searched Google, AI Overview

        “temp staffing agencies”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “temporary staffing agency”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

      Is Drake or Hays more popular in search?

      This chart shows how often people search Google for Drake and Hays by name. Each line represents a brand's share of searches for all five temp staffing agencies we track, month by month, from English-language searches worldwide.

      Drake and Hays among temp staffing agencies worldwide, by month

      Share of searches by month for Drake, Hays. The figures are in the table below the chart.

      View monthly share of searches table
      MonthDrakeAdeccoRandstadHaysManpowerGroup
      Oct 202540%26.8%26.8%4.4%2%
      Nov 202540.1%26.7%26.7%4.4%2%
      Dec 202542.7%23.3%28.4%3.8%1.7%
      Jan 202640.5%27.1%27.1%3.6%1.6%
      Feb 202637.9%25.3%31.1%4.2%1.5%
      Mar 202635.7%29.3%29.3%3.9%1.8%
      Apr 202642.7%23.2%28.6%3.8%1.7%
      May 202657.7%17.2%21.2%2.8%1%
      Jun 202642.8%23.3%28.7%3.8%1.4%
      Jul 202640.3%26.8%26.8%4.4%1.6%
      Aug 202647.3%21.1%25.8%4.2%1.6%
      Sep 202640.6%27.2%27.2%3.6%1.3%

      How has the Drake and Hays comparison changed over the last 12 months?

      3 findings
      • Drake was ahead of Hays in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Drake’s share of searches among temp staffing agencies worldwide moved from 40% to 40.6%, and its estimated monthly branded searches held steady at 2.2M.
      • Across the 12 months ending September 2026, Hays’ share of searches among temp staffing agencies worldwide moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 246K to 201K.

      How did search popularity change for temp staffing agencies worldwide in September 2026?

      2 changes
      1. In September 2026, Drake lost share of searches among temp staffing agencies worldwide, from 47.3% to 40.6%.

      2. In September 2026, Hays lost share of searches among temp staffing agencies worldwide, from 4.2% to 3.6%.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Drake’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Drake

      1 branded search term

      • drake

      Hays

      1 branded search term

      • hays

      How the Brand Demand Index is measured

      Other head-to-heads among temp staffing agencies

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