Brandwave

Express Employment Professionals vs Hays:Which is more popular?

In September 2026, Express Employment Professionals had more branded searches than Hays among staffing agencies worldwide. Express Employment Professionals had about 301,000 branded searches, while Hays had 201,000. Express Employment Professionals made up 7.1% of all staffing agency searches we track, and Hays accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about staffing agencies, Express Employment Professionals appeared in two of the three answers and Hays in none.

Among staffing agencies worldwide in September 2026

Who do people search for more?

Express Employment Professionals, about 50% more searches than Hays

Express Employment Professionals 301K searchesHays 201K searches

Who does AI mention more?

Express Employment Professionals, mentioned in 2 of 3 answers, Hays in 0

Express Employment Professionals in 2 of 3Hays in 0 of 3

Who does AI recommend more?

Express Employment Professionals, the only one of the two named

Express Employment Professionals first in 2Hays never named

Follow Express Employment Professionals vs Hays and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Express Employment Professionals was mentioned in two out of three: in two of the three ChatGPT answers. Hays did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Express Employment Professionals1st
  2. Robert Half2nd
  3. Aerotek3rd
  4. Randstad4th
  5. Kelly Services5th
  6. Adecco–
  7. Hays–
  8. Manpower–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about staffing agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Express Employment Professionals or Hays more popular in search?

This chart shows how often people search Google for Express Employment Professionals and Hays by name. Each line represents a brand's share of searches for all eight staffing agencies we track, month by month, from English-language searches worldwide.

Express Employment Professionals and Hays among staffing agencies worldwide, by month

Share of searches by month for Express Employment Professionals, Hays. The figures are in the table below the chart.

View monthly share of searches table
MonthAdeccoRandstadExpress Employment ProfessionalsKelly ServicesRobert HalfAerotekHaysManpower
Oct 202534.8%34.8%7%4.7%7%5.7%5.7%0.34%
Nov 202535.1%35.1%7.1%4.8%7.1%4.7%5.8%0.35%
Dec 202531.5%38.4%7.7%5.2%6.3%5.2%5.2%0.38%
Jan 202635.6%35.6%5.8%4.9%7.1%5.8%4.8%0.35%
Feb 202632.1%39.5%6.5%4.4%6.5%5.3%5.3%0.39%
Mar 202636.3%36.3%7.3%4.1%6%4.9%4.9%0.36%
Apr 202631.7%38.9%7.8%4.4%6.4%5.2%5.2%0.38%
May 202632.5%40%6.6%4.5%5.4%5.4%5.4%0.32%
Jun 202632.1%39.4%7.9%4.4%5.3%5.3%5.3%0.32%
Jul 202634.2%34.2%8.4%4.7%6.9%5.6%5.6%0.28%
Aug 202629.1%35.5%8.8%7.3%7.2%5.9%5.9%0.43%
Sep 202635.6%35.6%7.1%5.9%5.8%4.8%4.8%0.35%

How has the Express Employment Professionals and Hays comparison changed over the last 12 months?

3 findings

How did search popularity change for staffing agencies worldwide in September 2026?

2 changes
  1. In September 2026, Express Employment Professionals lost share of searches among staffing agencies worldwide, from 8.8% to 7.1%.

  2. In September 2026, Hays lost share of searches among staffing agencies worldwide, from 5.9% to 4.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Express Employment Professionals’ and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Express Employment Professionals

1 branded search term

  • express employment professionals

Hays

1 branded search term

  • hays

How the Brand Demand Index is measured

Other head-to-heads among staffing agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.