Brandwave

Adecco vs ManpowerGroup:Which is more popular?

In September 2026, Adecco had more branded searches than ManpowerGroup among temp staffing agencies worldwide. Adecco had about 1.5 million branded searches, while ManpowerGroup had 74,000. Adecco made up 27.2% of all temp staffing agency searches we track, and ManpowerGroup accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, Adecco appeared in one of the three answers and ManpowerGroup in none.

Among temp staffing agencies worldwide in September 2026

Who do people search for more?

Adecco, about 20 searches for every 1 for ManpowerGroup

Adecco 1.5M searchesManpowerGroup 74K searches

Who does AI mention more?

Adecco, mentioned in 1 of 3 answers, ManpowerGroup in 0

Adecco in 1 of 3ManpowerGroup in 0 of 3

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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Adecco was mentioned in one out of three: in one of the three ChatGPT answers. ManpowerGroup did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adecco1 of 3Named in 1 of 3 ChatGPT answers
  • Randstad1 of 3Named in 1 of 3 ChatGPT answers
  • Drake0 of 3Named in 0 of 3 ChatGPT answers
  • Hays0 of 3Named in 0 of 3 ChatGPT answers
  • ManpowerGroup0 of 3Named in 0 of 3 ChatGPT answers

See every answer about temp staffing agencies

3 answers
  • Asked ChatGPT

    “Which temp staffing agency should I hire?”

    1. Asked ChatGPT

      “What are the best temp staffing agencies?”

      1. 1Adecco
      2. 2Randstad
    2. Asked ChatGPT

      “What's the best temp staffing agency for short term cover?”

      1. Searched Google, AI Overview

        “temp staffing agencies”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “temporary staffing agency”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

      Is Adecco or ManpowerGroup more popular in search?

      This chart shows how often people search Google for Adecco and ManpowerGroup by name. Each line represents a brand's share of searches for all five temp staffing agencies we track, month by month, from English-language searches worldwide.

      Adecco and ManpowerGroup among temp staffing agencies worldwide, by month

      Share of searches by month for Adecco, ManpowerGroup. The figures are in the table below the chart.

      View monthly share of searches table
      MonthDrakeAdeccoRandstadHaysManpowerGroup
      Oct 202540%26.8%26.8%4.4%2%
      Nov 202540.1%26.7%26.7%4.4%2%
      Dec 202542.7%23.3%28.4%3.8%1.7%
      Jan 202640.5%27.1%27.1%3.6%1.6%
      Feb 202637.9%25.3%31.1%4.2%1.5%
      Mar 202635.7%29.3%29.3%3.9%1.8%
      Apr 202642.7%23.2%28.6%3.8%1.7%
      May 202657.7%17.2%21.2%2.8%1%
      Jun 202642.8%23.3%28.7%3.8%1.4%
      Jul 202640.3%26.8%26.8%4.4%1.6%
      Aug 202647.3%21.1%25.8%4.2%1.6%
      Sep 202640.6%27.2%27.2%3.6%1.3%

      How has the Adecco and ManpowerGroup comparison changed over the last 12 months?

      3 findings

      How did search popularity change for temp staffing agencies worldwide in September 2026?

      2 changes
      1. In September 2026, Adecco overtook Randstad to rank 2nd among temp staffing agencies worldwide, with 27.2% of the searches.

      2. Estimated monthly branded searches for ManpowerGroup worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Adecco’s and ManpowerGroup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Adecco

      1 branded search term

      • adecco

      ManpowerGroup

      1 branded search term

      • manpowergroup

      How the Brand Demand Index is measured

      Other head-to-heads among temp staffing agencies

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