Kelly Services vs Manpower:Which is searched more?
In August 2026, Kelly Services had more branded searches than Manpower among staffing agencies worldwide. Kelly Services was estimated to have 250K branded searches compared to Manpower’s 14.8K, and held an 8.5% Share of Search versus Manpower’s 0.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kelly Services or Manpower?
Compare the staffing agencies recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kelly Services, Manpower. The figures are in the table below the chart.
View monthly share of search table
| Month | Kelly Services | Manpower |
|---|---|---|
| Oct 2025 | 5.4% | 0.39% |
| Nov 2025 | 5.4% | 0.39% |
| Dec 2025 | 6% | 0.44% |
| Jan 2026 | 5.5% | 0.4% |
| Feb 2026 | 5% | 0.44% |
| Mar 2026 | 4.6% | 0.41% |
| Apr 2026 | 5.1% | 0.44% |
| May 2026 | 5.1% | 0.37% |
| Jun 2026 | 5.1% | 0.37% |
| Jul 2026 | 5.5% | 0.32% |
| Aug 2026 | 8.5% | 0.5% |
| Sep 2026 | — | — |
How has the Kelly Services and Manpower comparison changed over the last 12 months?
3 findings
- Kelly Services was ahead of Manpower in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kelly Services’ estimated Share of Search among staffing agencies worldwide moved from 5.4% to 8.5%, and its estimated monthly branded searches moved from 203K to 250K.
- Across the 11 months ending August 2026, Manpower’s estimated Share of Search among staffing agencies worldwide moved from 0.39% to 0.5%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for staffing agencies worldwide in August 2026?
1 change
In August 2026, Kelly Services overtook Hays to rank 3rd among staffing agencies worldwide, at 8.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Kelly Services’ and Manpower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kelly Services
2 branded search terms
- kelly services
- kellyservices
Manpower
1 branded search term
- manpower staffing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.