Kelly Services vs Robert Half:Which is more popular by branded search?
In August 2026, Kelly Services and Robert Half were level on Share of Search among staffing agencies worldwide, with an estimated 246K branded searches each, at 8.4% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kelly Services or Robert Half?
Compare the staffing agencies recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kelly Services, Robert Half. The figures are in the table below the chart.
View monthly share of search table
| Month | Randstad | Adecco | Kelly Services | Robert Half | Hays | Manpower |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 39.9% | 5.3% | 8% | 6.5% | 0.39% |
| Nov 2025 | 39.8% | 39.8% | 5.4% | 8% | 6.6% | 0.39% |
| Dec 2025 | 44.2% | 36.2% | 6% | 7.3% | 6% | 0.44% |
| Jan 2026 | 40.3% | 40.3% | 5.4% | 8.1% | 5.4% | 0.4% |
| Feb 2026 | 44.8% | 36.5% | 4.9% | 7.4% | 6% | 0.44% |
| Mar 2026 | 41.4% | 41.4% | 4.5% | 6.8% | 5.5% | 0.41% |
| Apr 2026 | 44.8% | 36.5% | 4.9% | 7.4% | 6% | 0.44% |
| May 2026 | 45.5% | 37% | 5% | 6.1% | 6.1% | 0.37% |
| Jun 2026 | 45.5% | 37% | 5% | 6.1% | 6.1% | 0.37% |
| Jul 2026 | 39.8% | 39.8% | 5.4% | 8% | 6.6% | 0.32% |
| Aug 2026 | 41.7% | 34.2% | 8.4% | 8.4% | 6.9% | 0.51% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kelly Services and Robert Half comparison changed over the last 12 months?
3 findings
- Kelly Services was ahead of Robert Half in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kelly Services’ estimated Share of Search among staffing agencies worldwide moved from 5.3% to 8.4%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 11 months ending August 2026, Robert Half’s estimated Share of Search among staffing agencies worldwide moved from 8% to 8.4%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for staffing agencies worldwide in August 2026?
2 changes
In August 2026, Kelly Services overtook Hays to rank 3rd among staffing agencies worldwide, at 8.4%.
Estimated monthly branded searches for Robert Half worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kelly Services’ and Robert Half’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kelly Services
1 branded search term
- kelly services
Robert Half
1 branded search term
- robert half
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.