Aerotek vs Kelly Services:Which is more popular?
In September 2026, Kelly Services had more branded searches than Aerotek among staffing agencies worldwide. Kelly Services had about 250,000 branded searches, while Aerotek had 201,000. Kelly Services made up 5.9% of all staffing agency searches we track, and Aerotek accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about staffing agencies, Aerotek appeared in two of the three answers and Kelly Services in one. Aerotek was mentioned before Kelly Services in every answer.
Who do people search for more?
Kelly Services, about 24% more searches than Aerotek
Who does AI mention more?
Aerotek, mentioned in 2 of 3 answers, Kelly Services in 1
Who does AI recommend more?
Aerotek, named ahead of Kelly Services in every answer
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Top staffing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Aerotek was mentioned in two out of three: in two of the three ChatGPT answers. Kelly Services was mentioned in one out of three: in one of the three ChatGPT answers. Aerotek was listed before Kelly Services in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Express Employment Professionals2 of 3Named in 2 of 3 ChatGPT answers
- Aerotek2 of 3Named in 2 of 3 ChatGPT answers
Randstad1 of 3Named in 1 of 3 ChatGPT answers- Kelly Services1 of 3Named in 1 of 3 ChatGPT answers
Robert Half1 of 3Named in 1 of 3 ChatGPT answers
Adecco0 of 3Named in 0 of 3 ChatGPT answers
Hays0 of 3Named in 0 of 3 ChatGPT answers
Manpower0 of 3Named in 0 of 3 ChatGPT answers
See every answer about staffing agencies
3 answers
Asked ChatGPT
“Which staffing agency should I hire?”
Asked ChatGPT
“What are the best staffing agencies?”
Asked ChatGPT
“What's the best staffing agency for temporary workers?”
Searched Google, AI Overview
“staffing agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“temp agency”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aerotek or Kelly Services more popular in search?
This chart shows how often people search Google for Aerotek and Kelly Services by name. Each line represents a brand's share of searches for all eight staffing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Kelly Services, Aerotek. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adecco | Randstad | Express Employment Professionals | Kelly Services | Robert Half | Aerotek | Hays | Manpower |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 34.8% | 7% | 4.7% | 7% | 5.7% | 5.7% | 0.34% |
| Nov 2025 | 35.1% | 35.1% | 7.1% | 4.8% | 7.1% | 4.7% | 5.8% | 0.35% |
| Dec 2025 | 31.5% | 38.4% | 7.7% | 5.2% | 6.3% | 5.2% | 5.2% | 0.38% |
| Jan 2026 | 35.6% | 35.6% | 5.8% | 4.9% | 7.1% | 5.8% | 4.8% | 0.35% |
| Feb 2026 | 32.1% | 39.5% | 6.5% | 4.4% | 6.5% | 5.3% | 5.3% | 0.39% |
| Mar 2026 | 36.3% | 36.3% | 7.3% | 4.1% | 6% | 4.9% | 4.9% | 0.36% |
| Apr 2026 | 31.7% | 38.9% | 7.8% | 4.4% | 6.4% | 5.2% | 5.2% | 0.38% |
| May 2026 | 32.5% | 40% | 6.6% | 4.5% | 5.4% | 5.4% | 5.4% | 0.32% |
| Jun 2026 | 32.1% | 39.4% | 7.9% | 4.4% | 5.3% | 5.3% | 5.3% | 0.32% |
| Jul 2026 | 34.2% | 34.2% | 8.4% | 4.7% | 6.9% | 5.6% | 5.6% | 0.28% |
| Aug 2026 | 29.1% | 35.5% | 8.8% | 7.3% | 7.2% | 5.9% | 5.9% | 0.43% |
| Sep 2026 | 35.6% | 35.6% | 7.1% | 5.9% | 5.8% | 4.8% | 4.8% | 0.35% |
How has the Aerotek and Kelly Services comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Kelly Services took it in November 2025, Aerotek took it in January 2026, Kelly Services took it in August 2026.
- Across the 12 months ending September 2026, Aerotek’s share of searches among staffing agencies worldwide moved from 5.7% to 4.8%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Kelly Services’ share of searches among staffing agencies worldwide moved from 4.7% to 5.9%, and its estimated monthly branded searches moved from 203K to 250K.
How did search popularity change for staffing agencies worldwide in September 2026?
2 changes
In September 2026, Kelly Services lost share of searches among staffing agencies worldwide, from 7.3% to 5.9%.
In September 2026, Aerotek lost share of searches among staffing agencies worldwide, from 5.9% to 4.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Aerotek’s and Kelly Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aerotek
1 branded search term
- aerotek
Kelly Services
2 branded search terms
- kelly services
- kellyservices
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