Brandwave

How popular isHex in search?

In September 2026, there were an estimated 5.3K branded searches for Hex worldwide which is up 17.8% over the last 12 months. Hex holds 1.7% estimated Share of Search among notebook platforms worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jupyter80.3%
  2. Observable10.8%
  3. Deepnote7.2%
  4. Hex1.7%
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Where does Hex compete?

Hex is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Notebook platforms4th of 41.7%Shown below
AI data analysis tools4th of 52%Show ranking
AI SQL tools1st of 536.5%Show ranking

Which notebook platforms compete with Hex?

Hex against notebook platforms worldwide, by month

Share of Search by month for Jupyter, Observable, Deepnote, Hex. The figures are in the table below the chart.

View monthly share of search table
MonthJupyterObservableDeepnoteHex
Oct 202577.7%10.5%10.5%1.4%
Nov 202575.7%10.2%12.4%1.7%
Dec 202575.4%12.4%10.2%2%
Jan 202669.9%21%7.7%1.5%
Feb 202681.9%9%7.3%1.8%
Mar 202679.3%10.6%8.7%1.4%
Apr 202679.5%10.7%8.7%1.1%
May 202679.3%10.7%8.7%1.4%
Jun 202671.1%17.5%9.5%1.9%
Jul 202677%12.6%8.4%2%
Aug 202672.1%17.7%7.9%2.3%
Sep 202680.3%10.8%7.2%1.7%

  1. 1.Jupyter

    80.3%

    Held 1st. 135K estimated branded searches, +49.2% vs prior month. Share +8.2 points.

  2. 2.Observable

    10.8%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -6.9 points.

  3. 3.Deepnote

    7.2%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  4. 4.Hex

    1.7%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare search popularity between Hex and its closest rivals

Every comparison with Hex

How has branded search demand for Hex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hex worldwide rose from 4.5K to 5.3K.
  • Across the 12 months ending September 2026, Hex’s estimated Share of Search among notebook platforms worldwide peaked at 2.3% in August 2026 and was lowest at 1.1% in April 2026.

How did search popularity change for notebook platforms worldwide in September 2026?

  1. In September 2026, Jupyter gained estimated Share of Search among notebook platforms worldwide, from 72.1% to 80.3%.

  2. In September 2026, Observable lost estimated Share of Search among notebook platforms worldwide, from 17.7% to 10.8%.

  3. In September 2026, Deepnote lost estimated Share of Search among notebook platforms worldwide, from 7.9% to 7.2%.

  4. In September 2026, Hex lost estimated Share of Search among notebook platforms worldwide, from 2.3% to 1.7%.

How is Hex measured?

Brandwave collects information about searches that people make online using Hex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hex data
  • hex notebook

Do you work for Hex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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