Brandwave

How popular isGuinness?

In September 2026, people searched for Guinness by name about 135,000 times worldwide, a 45.1% decrease from the previous year. These searches made up 7.1% of all global beer brand searches, placing Guinness fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about beer brands, Guinness appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Guinness is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. HeinekenShare of searches 43.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. BudweiserShare of searches 23.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. CoronaShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. GuinnessShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. AsahiShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+2 more

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Guinness was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Guinness is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modelo Especial1st
  2. Corona2nd
  3. Heineken3rd
  4. Guinness4th
  5. Budweiser5th
  6. Asahi6th
  7. Tui–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modelo Especial5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heineken3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Budweiser2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which beer brands compete with Guinness?

Guinness against beer brands worldwide, by month

Share of searches by month for Heineken, Budweiser, Corona, Guinness, Asahi, Modelo Especial. The figures are in the table below the chart.

View monthly share of searches table
MonthHeinekenBudweiserCoronaGuinnessAsahiModelo EspecialTui
Oct 202543.4%23.9%13.9%10.7%5.9%2.1%0.13%
Nov 202541.2%27.5%15.3%8.3%5.5%2%0.15%
Dec 202543.1%29%13.8%7.1%4.7%2.1%0.16%
Jan 202642.9%28.7%14.3%7%4.7%2.1%0.15%
Feb 202643.2%28.9%13.7%7.1%4.8%2.1%0.13%
Mar 202639.5%26.4%15.4%11.8%4.3%2.4%0.14%
Apr 202640.8%27.3%16.7%8.2%4.5%2.5%0.14%
May 202641.6%28%16.3%6.9%4.6%2.5%0.1%
Jun 202637.1%30.3%17.6%6.1%6.1%2.7%0.11%
Jul 202639.8%26.6%18.9%6.5%4.4%3.6%0.12%
Aug 202638.9%26%18.5%7.8%5.2%3.5%0.11%
Sep 202643.3%23.7%16.8%7.1%5.8%3.2%0.15%

  1. 1.Heineken

    43.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +4.4 points.

  2. 2.Budweiser

    23.7%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  3. 3.Corona

    16.8%

    Held 3rd. 320K estimated branded searches, -18.3% vs prior month. Share -1.7 points.

  4. 4.Guinness

    7.1%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  5. 5.Asahi

    5.8%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Modelo Especial

    3.2%

    Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Tui

    0.15%

    Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare popularity between Guinness and its closest rivals

Every comparison with Guinness

6 comparisons

How has branded search demand for Guinness changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Guinness worldwide fell from 246K to 135K.
  • Across the 12 months ending September 2026, Guinness’ share of searches among beer brands worldwide decreased from 10.7% to 7.1%.
  • Across the 12 months ending September 2026, Guinness’ share of searches among beer brands worldwide peaked at 11.8% in March 2026 and was lowest at 6.1% in June 2026.

How did search popularity change for beer brands worldwide in September 2026?

6 changes

  1. In September 2026, Heineken gained share of searches among beer brands worldwide, from 38.9% to 43.3%.

  2. In September 2026, Asahi gained share of searches among beer brands worldwide, from 5.2% to 5.8%.

  3. In September 2026, Budweiser lost share of searches among beer brands worldwide, from 26% to 23.7%.

  4. In September 2026, Corona lost share of searches among beer brands worldwide, from 18.5% to 16.8%.

  5. In September 2026, Guinness lost share of searches among beer brands worldwide, from 7.8% to 7.1%.

  6. Estimated monthly branded searches for Modelo Especial worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How are Guinness’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Guinness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • guinness beer

How the Brand Demand Index is measured

Who owns Guinness?

Guinness is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Cîroc, Don Julio, Johnnie Walker, Mezcal Unión, Ritual Zero Proof, Smirnoff and Tanqueray, owned by the same company, worldwide.

Do you work for Guinness? To request corrections or removal please contact us via our support page and we will be happy to assist.

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