Guinness vs Modelo Especial:Which is more popular?
In September 2026, Guinness had more branded searches than Modelo Especial among beer brands worldwide. Guinness had about 135,000 branded searches, while Modelo Especial had 60,500. Guinness made up 7.1% of all beer brand searches we track, and Modelo Especial accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about beer brands, Modelo Especial appeared in all five answers and Guinness in four. Modelo Especial was mentioned before Guinness in every answer.
Who do people search for more?
Guinness, about 2 searches for every 1 for Modelo Especial
Who does AI mention more?
Modelo Especial, mentioned in every answer we collected
Who does AI recommend more?
Modelo Especial, named ahead of Guinness in every answer
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Top beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Modelo Especial appeared in all five answers. Guinness was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Modelo Especial was listed before Guinness in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Modelo Especial5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Guinness4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heineken3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Corona3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Budweiser2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tui0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about beer brands
5 answers
Asked ChatGPT
“Which beer brand should I buy?”
Asked ChatGPT
“What are the best beer brands?”
Asked ChatGPT
“What's the best beer brand for everyday drinking?”
Searched Google, AI Overview
“beer brands”
Searched Google, AI Overview
“popular beer brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Guinness or Modelo Especial more popular in search?
This chart shows how often people search Google for Guinness and Modelo Especial by name. Each line represents a brand's share of searches for all seven beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Guinness, Modelo Especial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heineken | Budweiser | Corona | Guinness | Asahi | Modelo Especial | Tui |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 23.9% | 13.9% | 10.7% | 5.9% | 2.1% | 0.13% |
| Nov 2025 | 41.2% | 27.5% | 15.3% | 8.3% | 5.5% | 2% | 0.15% |
| Dec 2025 | 43.1% | 29% | 13.8% | 7.1% | 4.7% | 2.1% | 0.16% |
| Jan 2026 | 42.9% | 28.7% | 14.3% | 7% | 4.7% | 2.1% | 0.15% |
| Feb 2026 | 43.2% | 28.9% | 13.7% | 7.1% | 4.8% | 2.1% | 0.13% |
| Mar 2026 | 39.5% | 26.4% | 15.4% | 11.8% | 4.3% | 2.4% | 0.14% |
| Apr 2026 | 40.8% | 27.3% | 16.7% | 8.2% | 4.5% | 2.5% | 0.14% |
| May 2026 | 41.6% | 28% | 16.3% | 6.9% | 4.6% | 2.5% | 0.1% |
| Jun 2026 | 37.1% | 30.3% | 17.6% | 6.1% | 6.1% | 2.7% | 0.11% |
| Jul 2026 | 39.8% | 26.6% | 18.9% | 6.5% | 4.4% | 3.6% | 0.12% |
| Aug 2026 | 38.9% | 26% | 18.5% | 7.8% | 5.2% | 3.5% | 0.11% |
| Sep 2026 | 43.3% | 23.7% | 16.8% | 7.1% | 5.8% | 3.2% | 0.15% |
How has the Guinness and Modelo Especial comparison changed over the last 12 months?
3 findings
- Guinness was ahead of Modelo Especial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Guinness’ share of searches among beer brands worldwide moved from 10.7% to 7.1%, and its estimated monthly branded searches moved from 246K to 135K.
- Across the 12 months ending September 2026, Modelo Especial’s share of searches among beer brands worldwide moved from 2.1% to 3.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for beer brands worldwide in September 2026?
2 changes
In September 2026, Guinness lost share of searches among beer brands worldwide, from 7.8% to 7.1%.
Estimated monthly branded searches for Modelo Especial worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Guinness’ and Modelo Especial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Guinness
1 branded search term
- guinness beer
Modelo Especial
1 branded search term
- modelo especial
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