Brandwave

How popular isModelo Especial?

In September 2026, people searched for Modelo Especial by name about 60,500 times worldwide, a 22.2% increase from the previous year. These searches made up 3.2% of all global beer brand searches, placing Modelo Especial sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about beer brands, Modelo Especial appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Modelo Especial is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. HeinekenShare of searches 43.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. BudweiserShare of searches 23.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. CoronaShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. GuinnessShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Modelo EspecialShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Modelo Especial appeared in all five answers. Modelo Especial is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modelo Especial1st
  2. Corona2nd
  3. Heineken3rd
  4. Guinness4th
  5. Budweiser5th
  6. Asahi6th
  7. Tui–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modelo Especial5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heineken3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Budweiser2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which beer brands compete with Modelo Especial?

Modelo Especial against beer brands worldwide, by month

Share of searches by month for Heineken, Budweiser, Corona, Guinness, Asahi, Modelo Especial. The figures are in the table below the chart.

View monthly share of searches table
MonthHeinekenBudweiserCoronaGuinnessAsahiModelo EspecialTui
Oct 202543.4%23.9%13.9%10.7%5.9%2.1%0.13%
Nov 202541.2%27.5%15.3%8.3%5.5%2%0.15%
Dec 202543.1%29%13.8%7.1%4.7%2.1%0.16%
Jan 202642.9%28.7%14.3%7%4.7%2.1%0.15%
Feb 202643.2%28.9%13.7%7.1%4.8%2.1%0.13%
Mar 202639.5%26.4%15.4%11.8%4.3%2.4%0.14%
Apr 202640.8%27.3%16.7%8.2%4.5%2.5%0.14%
May 202641.6%28%16.3%6.9%4.6%2.5%0.1%
Jun 202637.1%30.3%17.6%6.1%6.1%2.7%0.11%
Jul 202639.8%26.6%18.9%6.5%4.4%3.6%0.12%
Aug 202638.9%26%18.5%7.8%5.2%3.5%0.11%
Sep 202643.3%23.7%16.8%7.1%5.8%3.2%0.15%

  1. 1.Heineken

    43.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +4.4 points.

  2. 2.Budweiser

    23.7%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  3. 3.Corona

    16.8%

    Held 3rd. 320K estimated branded searches, -18.3% vs prior month. Share -1.7 points.

  4. 4.Guinness

    7.1%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  5. 5.Asahi

    5.8%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Modelo Especial

    3.2%

    Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Tui

    0.15%

    Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare popularity between Modelo Especial and its closest rivals

Every comparison with Modelo Especial

6 comparisons

How has branded search demand for Modelo Especial changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Modelo Especial worldwide rose from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Modelo Especial’s share of searches among beer brands worldwide increased from 2.1% to 3.2%.
  • Across the 12 months ending September 2026, Modelo Especial’s share of searches among beer brands worldwide peaked at 3.6% in July 2026 and was lowest at 2% in November 2025.

How did search popularity change for beer brands worldwide in September 2026?

6 changes

  1. In September 2026, Heineken gained share of searches among beer brands worldwide, from 38.9% to 43.3%.

  2. In September 2026, Asahi gained share of searches among beer brands worldwide, from 5.2% to 5.8%.

  3. In September 2026, Budweiser lost share of searches among beer brands worldwide, from 26% to 23.7%.

  4. In September 2026, Corona lost share of searches among beer brands worldwide, from 18.5% to 16.8%.

  5. In September 2026, Guinness lost share of searches among beer brands worldwide, from 7.8% to 7.1%.

  6. Estimated monthly branded searches for Modelo Especial worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How are Modelo Especial’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Modelo Especial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • modelo especial

How the Brand Demand Index is measured

Who owns Modelo Especial?

Modelo Especial is owned by AB InBev. Brandwave also tracks Budweiser, owned by the same company, worldwide.

Do you work for Modelo Especial? To request corrections or removal please contact us via our support page and we will be happy to assist.

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