Modelo Especial vs Tui:Which is searched more?
In September 2026, Modelo Especial had more branded searches than Tui among beer brands worldwide. Modelo Especial had about 60,500 branded searches, while Tui had 2,900. Modelo Especial made up 3.2% of all beer brand searches we track, and Tui accounted for 0.15%. These are worldwide searches for English-language branded terms.
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Is Modelo Especial or Tui more popular in search?
Compare the mainstream beer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Modelo Especial, Tui. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heineken | Budweiser | Corona | Guinness | Asahi | Modelo Especial | Tui |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 23.9% | 13.9% | 10.7% | 5.9% | 2.1% | 0.13% |
| Nov 2025 | 41.2% | 27.5% | 15.3% | 8.3% | 5.5% | 2% | 0.15% |
| Dec 2025 | 43.1% | 29% | 13.8% | 7.1% | 4.7% | 2.1% | 0.16% |
| Jan 2026 | 42.9% | 28.7% | 14.3% | 7% | 4.7% | 2.1% | 0.15% |
| Feb 2026 | 43.2% | 28.9% | 13.7% | 7.1% | 4.8% | 2.1% | 0.13% |
| Mar 2026 | 39.5% | 26.4% | 15.4% | 11.8% | 4.3% | 2.4% | 0.14% |
| Apr 2026 | 40.8% | 27.3% | 16.7% | 8.2% | 4.5% | 2.5% | 0.14% |
| May 2026 | 41.6% | 28% | 16.3% | 6.9% | 4.6% | 2.5% | 0.1% |
| Jun 2026 | 37.1% | 30.3% | 17.6% | 6.1% | 6.1% | 2.7% | 0.11% |
| Jul 2026 | 39.8% | 26.6% | 18.9% | 6.5% | 4.4% | 3.6% | 0.12% |
| Aug 2026 | 38.9% | 26% | 18.5% | 7.8% | 5.2% | 3.5% | 0.11% |
| Sep 2026 | 43.3% | 23.7% | 16.8% | 7.1% | 5.8% | 3.2% | 0.15% |
How has the Modelo Especial and Tui comparison changed over the last 12 months?
3 findings
- Modelo Especial was ahead of Tui in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Modelo Especial’s share of searches among beer brands worldwide moved from 2.1% to 3.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Tui’s share of searches among beer brands worldwide moved from 0.13% to 0.15%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for beer brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Modelo Especial worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Modelo Especial’s and Tui’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Modelo Especial
1 branded search term
- modelo especial
Tui
1 branded search term
- beer tui
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