How popular isAsahi in search?
In September 2026, people searched for Asahi by name about 110,000 times worldwide, an 18.5% decrease from the previous year. These searches made up 5.8% of all global beer brand searches, placing Asahi fifth out of seven brands. These are worldwide searches for English-language branded terms.
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Which beer brands compete with Asahi?
Share of searches by month for Heineken, Budweiser, Corona, Guinness, Asahi, Modelo Especial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heineken | Budweiser | Corona | Guinness | Asahi | Modelo Especial | Tui |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 23.9% | 13.9% | 10.7% | 5.9% | 2.1% | 0.13% |
| Nov 2025 | 41.2% | 27.5% | 15.3% | 8.3% | 5.5% | 2% | 0.15% |
| Dec 2025 | 43.1% | 29% | 13.8% | 7.1% | 4.7% | 2.1% | 0.16% |
| Jan 2026 | 42.9% | 28.7% | 14.3% | 7% | 4.7% | 2.1% | 0.15% |
| Feb 2026 | 43.2% | 28.9% | 13.7% | 7.1% | 4.8% | 2.1% | 0.13% |
| Mar 2026 | 39.5% | 26.4% | 15.4% | 11.8% | 4.3% | 2.4% | 0.14% |
| Apr 2026 | 40.8% | 27.3% | 16.7% | 8.2% | 4.5% | 2.5% | 0.14% |
| May 2026 | 41.6% | 28% | 16.3% | 6.9% | 4.6% | 2.5% | 0.1% |
| Jun 2026 | 37.1% | 30.3% | 17.6% | 6.1% | 6.1% | 2.7% | 0.11% |
| Jul 2026 | 39.8% | 26.6% | 18.9% | 6.5% | 4.4% | 3.6% | 0.12% |
| Aug 2026 | 38.9% | 26% | 18.5% | 7.8% | 5.2% | 3.5% | 0.11% |
| Sep 2026 | 43.3% | 23.7% | 16.8% | 7.1% | 5.8% | 3.2% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.3% | 823K | 0% | +4.4 points | |
| 2, held 2nd | 23.7% | 450K | -18.2% | -2.3 points | |
| 3, held 3rd | 16.8% | 320K | -18.3% | -1.7 points | |
| 4, held 4th | 7.1% | 135K | -18.2% | -0.7 points | |
| 5, held 5th | 5.8% | 110K | 0% | +0.6 points | |
| 6, held 6th | 3.2% | 60.5K | -18.2% | -0.3 points | |
| 7, held 7th | 0.15% | 2.9K | +20.8% | 0 points |
1.
Heineken43.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +4.4 points.
23.7%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
3.
Corona16.8%
Held 3rd. 320K estimated branded searches, -18.3% vs prior month. Share -1.7 points.
4.
Guinness7.1%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
5.
Asahi5.8%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.2%
Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
7.
Tui0.15%
Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
Compare search popularity between Asahi and its closest rivals
Every comparison with Asahi
6 comparisons
How has branded search demand for Asahi changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Asahi worldwide fell from 135K to 110K.
- Across the 12 months ending September 2026, Asahi’s share of searches among beer brands worldwide peaked at 6.1% in June 2026 and was lowest at 4.3% in March 2026.
How did search popularity change for beer brands worldwide in September 2026?
6 changes
In September 2026, Heineken gained share of searches among beer brands worldwide, from 38.9% to 43.3%.
In September 2026, Asahi gained share of searches among beer brands worldwide, from 5.2% to 5.8%.
In September 2026, Budweiser lost share of searches among beer brands worldwide, from 26% to 23.7%.
In September 2026, Corona lost share of searches among beer brands worldwide, from 18.5% to 16.8%.
In September 2026, Guinness lost share of searches among beer brands worldwide, from 7.8% to 7.1%.
Estimated monthly branded searches for Modelo Especial worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.
How are Asahi’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Asahi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- asahi beer
Who owns Asahi?
Asahi is owned by 
Asahi Beverages. Brandwave does not track any other brands owned by Asahi Beverages.
Do you work for Asahi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Asahi your brand?
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