Asahi vs Tui:Which is more popular?
In September 2026, Asahi had more branded searches than Tui among beer brands worldwide. Asahi had about 110,000 branded searches, while Tui had 2,900. Asahi made up 5.8% of all beer brand searches we track, and Tui accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about beer brands, Asahi appeared in two of the five answers and Tui in none.
Who do people search for more?
Asahi, about 38 searches for every 1 for Tui
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Top beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Asahi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tui did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modelo Especial5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Guinness4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heineken3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Corona3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Budweiser2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tui0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about beer brands
5 answers
Asked ChatGPT
“Which beer brand should I buy?”
Asked ChatGPT
“What are the best beer brands?”
Asked ChatGPT
“What's the best beer brand for everyday drinking?”
Searched Google, AI Overview
“beer brands”
Searched Google, AI Overview
“popular beer brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Asahi or Tui more popular in search?
This chart shows how often people search Google for Asahi and Tui by name. Each line represents a brand's share of searches for all seven beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Asahi, Tui. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heineken | Budweiser | Corona | Guinness | Asahi | Modelo Especial | Tui |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 23.9% | 13.9% | 10.7% | 5.9% | 2.1% | 0.13% |
| Nov 2025 | 41.2% | 27.5% | 15.3% | 8.3% | 5.5% | 2% | 0.15% |
| Dec 2025 | 43.1% | 29% | 13.8% | 7.1% | 4.7% | 2.1% | 0.16% |
| Jan 2026 | 42.9% | 28.7% | 14.3% | 7% | 4.7% | 2.1% | 0.15% |
| Feb 2026 | 43.2% | 28.9% | 13.7% | 7.1% | 4.8% | 2.1% | 0.13% |
| Mar 2026 | 39.5% | 26.4% | 15.4% | 11.8% | 4.3% | 2.4% | 0.14% |
| Apr 2026 | 40.8% | 27.3% | 16.7% | 8.2% | 4.5% | 2.5% | 0.14% |
| May 2026 | 41.6% | 28% | 16.3% | 6.9% | 4.6% | 2.5% | 0.1% |
| Jun 2026 | 37.1% | 30.3% | 17.6% | 6.1% | 6.1% | 2.7% | 0.11% |
| Jul 2026 | 39.8% | 26.6% | 18.9% | 6.5% | 4.4% | 3.6% | 0.12% |
| Aug 2026 | 38.9% | 26% | 18.5% | 7.8% | 5.2% | 3.5% | 0.11% |
| Sep 2026 | 43.3% | 23.7% | 16.8% | 7.1% | 5.8% | 3.2% | 0.15% |
How has the Asahi and Tui comparison changed over the last 12 months?
3 findings
- Asahi was ahead of Tui in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asahi’s share of searches among beer brands worldwide moved from 5.9% to 5.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Tui’s share of searches among beer brands worldwide moved from 0.13% to 0.15%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for beer brands worldwide in September 2026?
1 change
In September 2026, Asahi gained share of searches among beer brands worldwide, from 5.2% to 5.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Asahi’s and Tui’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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