How popular isAsahi?
In September 2026, people searched for Asahi by name about 110,000 times worldwide, an 18.5% decrease from the previous year. These searches made up 5.8% of all global beer brand searches, placing Asahi fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about beer brands, Asahi appeared in two of the five answers and was the sixth most recommended of the seven.
Asahi is the fifth most searched of 7 competitors and the sixth most recommended in AI answers.
HeinekenShare of searches 43.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BudweiserShare of searches 23.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
CoronaShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
GuinnessShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
AsahiShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Asahi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Asahi is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modelo Especial5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Guinness4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Heineken3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Corona3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Budweiser2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tui0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about beer brands
5 answers
Asked ChatGPT
“Which beer brand should I buy?”
Asked ChatGPT
“What are the best beer brands?”
Asked ChatGPT
“What's the best beer brand for everyday drinking?”
Searched Google, AI Overview
“beer brands”
Searched Google, AI Overview
“popular beer brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which beer brands compete with Asahi?
Share of searches by month for Heineken, Budweiser, Corona, Guinness, Asahi, Modelo Especial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heineken | Budweiser | Corona | Guinness | Asahi | Modelo Especial | Tui |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 23.9% | 13.9% | 10.7% | 5.9% | 2.1% | 0.13% |
| Nov 2025 | 41.2% | 27.5% | 15.3% | 8.3% | 5.5% | 2% | 0.15% |
| Dec 2025 | 43.1% | 29% | 13.8% | 7.1% | 4.7% | 2.1% | 0.16% |
| Jan 2026 | 42.9% | 28.7% | 14.3% | 7% | 4.7% | 2.1% | 0.15% |
| Feb 2026 | 43.2% | 28.9% | 13.7% | 7.1% | 4.8% | 2.1% | 0.13% |
| Mar 2026 | 39.5% | 26.4% | 15.4% | 11.8% | 4.3% | 2.4% | 0.14% |
| Apr 2026 | 40.8% | 27.3% | 16.7% | 8.2% | 4.5% | 2.5% | 0.14% |
| May 2026 | 41.6% | 28% | 16.3% | 6.9% | 4.6% | 2.5% | 0.1% |
| Jun 2026 | 37.1% | 30.3% | 17.6% | 6.1% | 6.1% | 2.7% | 0.11% |
| Jul 2026 | 39.8% | 26.6% | 18.9% | 6.5% | 4.4% | 3.6% | 0.12% |
| Aug 2026 | 38.9% | 26% | 18.5% | 7.8% | 5.2% | 3.5% | 0.11% |
| Sep 2026 | 43.3% | 23.7% | 16.8% | 7.1% | 5.8% | 3.2% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.3% | 823K | 0% | +4.4 points | |
| 2, held 2nd | 23.7% | 450K | -18.2% | -2.3 points | |
| 3, held 3rd | 16.8% | 320K | -18.3% | -1.7 points | |
| 4, held 4th | 7.1% | 135K | -18.2% | -0.7 points | |
| 5, held 5th | 5.8% | 110K | 0% | +0.6 points | |
| 6, held 6th | 3.2% | 60.5K | -18.2% | -0.3 points | |
| 7, held 7th | 0.15% | 2.9K | +20.8% | 0 points |
1.
Heineken43.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +4.4 points.
23.7%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
3.
Corona16.8%
Held 3rd. 320K estimated branded searches, -18.3% vs prior month. Share -1.7 points.
4.
Guinness7.1%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
5.
Asahi5.8%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.2%
Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
7.
Tui0.15%
Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
Compare popularity between Asahi and its closest rivals
Every comparison with Asahi
6 comparisons
How has branded search demand for Asahi changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Asahi worldwide fell from 135K to 110K.
- Across the 12 months ending September 2026, Asahi’s share of searches among beer brands worldwide peaked at 6.1% in June 2026 and was lowest at 4.3% in March 2026.
How did search popularity change for beer brands worldwide in September 2026?
6 changes
In September 2026, Heineken gained share of searches among beer brands worldwide, from 38.9% to 43.3%.
In September 2026, Asahi gained share of searches among beer brands worldwide, from 5.2% to 5.8%.
In September 2026, Budweiser lost share of searches among beer brands worldwide, from 26% to 23.7%.
In September 2026, Corona lost share of searches among beer brands worldwide, from 18.5% to 16.8%.
In September 2026, Guinness lost share of searches among beer brands worldwide, from 7.8% to 7.1%.
Estimated monthly branded searches for Modelo Especial worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.
How are Asahi’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Asahi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- asahi beer
Who owns Asahi?
Asahi is owned by 
Asahi Beverages. Brandwave does not track any other brands owned by Asahi Beverages.
Do you work for Asahi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Asahi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.