Asahi vs Modelo Especial:Which is searched more?
In September 2026, Asahi had more branded searches than Modelo Especial among beer brands worldwide. Asahi had about 110,000 branded searches, while Modelo Especial had 60,500. Asahi made up 5.8% of all beer brand searches we track, and Modelo Especial accounted for 3.2%. These are worldwide searches for English-language branded terms.
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Is Asahi or Modelo Especial more popular in search?
Compare the mainstream beer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Asahi, Modelo Especial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heineken | Budweiser | Corona | Guinness | Asahi | Modelo Especial | Tui |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 23.9% | 13.9% | 10.7% | 5.9% | 2.1% | 0.13% |
| Nov 2025 | 41.2% | 27.5% | 15.3% | 8.3% | 5.5% | 2% | 0.15% |
| Dec 2025 | 43.1% | 29% | 13.8% | 7.1% | 4.7% | 2.1% | 0.16% |
| Jan 2026 | 42.9% | 28.7% | 14.3% | 7% | 4.7% | 2.1% | 0.15% |
| Feb 2026 | 43.2% | 28.9% | 13.7% | 7.1% | 4.8% | 2.1% | 0.13% |
| Mar 2026 | 39.5% | 26.4% | 15.4% | 11.8% | 4.3% | 2.4% | 0.14% |
| Apr 2026 | 40.8% | 27.3% | 16.7% | 8.2% | 4.5% | 2.5% | 0.14% |
| May 2026 | 41.6% | 28% | 16.3% | 6.9% | 4.6% | 2.5% | 0.1% |
| Jun 2026 | 37.1% | 30.3% | 17.6% | 6.1% | 6.1% | 2.7% | 0.11% |
| Jul 2026 | 39.8% | 26.6% | 18.9% | 6.5% | 4.4% | 3.6% | 0.12% |
| Aug 2026 | 38.9% | 26% | 18.5% | 7.8% | 5.2% | 3.5% | 0.11% |
| Sep 2026 | 43.3% | 23.7% | 16.8% | 7.1% | 5.8% | 3.2% | 0.15% |
How has the Asahi and Modelo Especial comparison changed over the last 12 months?
3 findings
- Asahi was ahead of Modelo Especial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asahi’s share of searches among beer brands worldwide moved from 5.9% to 5.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Modelo Especial’s share of searches among beer brands worldwide moved from 2.1% to 3.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for beer brands worldwide in September 2026?
2 changes
In September 2026, Asahi gained share of searches among beer brands worldwide, from 5.2% to 5.8%.
Estimated monthly branded searches for Modelo Especial worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Asahi’s and Modelo Especial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asahi
1 branded search term
- asahi beer
Modelo Especial
1 branded search term
- modelo especial
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