Brandwave

How popular isGHD in search?

In September 2026, there were an estimated 4.4K branded searches for GHD worldwide which held steady over the last 12 months. GHD holds 0.04% estimated Share of Search among blow dryer brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson81.3%
  2. Shark9.7%
  3. BaByliss6.2%
  4. Lange1.7%
  5. T30.82%
  6. CHI0.31%
  7. GHD0.04%
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Where does GHD compete?

GHD is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Blow dryer brands7th of 70.04%Shown below
Curling wand brands6th of 60.05%Show ranking
Flat iron brands6th of 60.05%Show ranking
Cordless straightener brands3rd of 30.05%Show ranking

Which blow dryer brands compete with GHD?

GHD against blow dryer brands worldwide, by month

Share of Search by month for Dyson, Shark, BaByliss, GHD. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkBaBylissLangeT3CHIGHD
Oct 202581%10.1%5.8%2%0.67%0.31%0.04%
Nov 202580.4%11.5%5.4%1.9%0.62%0.28%0.03%
Dec 202578.4%12.4%5.9%1.8%1.2%0.37%0.02%
Jan 202681.5%10%5.4%2.1%0.75%0.26%0.04%
Feb 202681.1%9.5%5.6%2.2%1.3%0.3%0.05%
Mar 202679.5%10.3%6.8%2%1%0.31%0.05%
Apr 202680.1%9.3%7.2%2%0.95%0.32%0.05%
May 202679.4%10.1%7.1%2%1.1%0.31%0.05%
Jun 202680.8%9.2%7.2%1.7%0.79%0.3%0.05%
Jul 202678.4%10.4%7.9%2.2%0.77%0.32%0.05%
Aug 202680.3%10.1%6.6%1.8%0.76%0.29%0.05%
Sep 202681.3%9.7%6.2%1.7%0.82%0.31%0.04%

  1. 1.Dyson

    81.3%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +1 points.

  2. 2.Shark

    9.7%

    Held 2nd. 968K estimated branded searches, +4.1% vs prior month. Share -0.5 points.

  3. 3.BaByliss

    6.2%

    Held 3rd. 616K estimated branded searches, +0.98% vs prior month. Share -0.5 points.

  4. 4.Lange

    1.7%

    Held 4th. 172K estimated branded searches, +1.3% vs prior month. Share -0.1 points.

  5. 5.T3

    0.82%

    Held 5th. 82.2K estimated branded searches, +17.3% vs prior month. Share +0.1 points.

  6. 6.CHI

    0.31%

    Held 6th. 31K estimated branded searches, +16.5% vs prior month. Share 0 points.

  7. 7.GHD

    0.04%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between GHD and its closest rivals

Every comparison with GHD

How has branded search demand for GHD changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for GHD worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, GHD’s estimated Share of Search among blow dryer brands worldwide held steady at 0.04%.

How did search popularity change for blow dryer brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among blow dryer brands worldwide, from 80.3% to 81.3%.

  2. Estimated monthly branded searches for T3 worldwide rose 17.5% over 12 measured months, from 70K to 82.2K in September 2026.

  3. Estimated monthly branded searches for Lange worldwide fell 19.5% over 12 measured months, from 213K to 172K in September 2026.

How is GHD measured?

Brandwave collects information about searches that people make online using GHD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ghd engineering

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How the Brand Demand Index is measured

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