Brandwave

How popular isGetty Images in search?

In September 2026, there were an estimated 1M branded searches for Getty Images worldwide which is down 17.6% over the last 12 months. Getty Images holds 0.16% estimated Share of Search among stock image sites worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pexels29.7%
  2. Adobe Stock24.3%
  3. Shutterstock21.1%
  4. Unsplash19.9%
  5. iStock4.9%
  6. Getty Images0.16%
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Which stock image sites compete with Getty Images?

Getty Images against stock image sites worldwide, by month

Share of Search by month for Pexels, Adobe Stock, Shutterstock, Unsplash, iStock, Getty Images. The figures are in the table below the chart.

View monthly share of search table
MonthPexelsAdobe StockShutterstockUnsplashiStockGetty Images
Oct 202525.2%25.2%24%20.6%5.1%0.07%
Nov 202527.5%22.5%22%22.5%5.5%0.08%
Dec 202529%23.7%23.2%19.3%4.8%0.05%
Jan 202629%23.7%23.2%19.3%4.8%0.06%
Feb 202630%24.5%20.4%20%4.9%0.09%
Mar 202626.4%26.4%21.2%21.6%4.3%0.06%
Apr 202630%24.5%20.5%20%4.9%0.06%
May 202630.3%24.7%20.6%20.2%4.1%0.06%
Jun 202626.9%26.9%23.4%18%4.4%0.33%
Jul 202629.4%24%21.9%19.7%4.8%0.16%
Aug 202629.7%24.2%22.1%19.9%4%0.13%
Sep 202629.7%24.3%21.1%19.9%4.9%0.16%

  1. 1.Pexels

    29.7%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Adobe Stock

    24.3%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Shutterstock

    21.1%

    Held 3rd. 1.6M estimated branded searches, -4.9% vs prior month. Share -1.1 points.

  4. 4.Unsplash

    19.9%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.iStock

    4.9%

    Held 5th. 368K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  6. 6.Getty Images

    0.16%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Getty Images and its closest rivals

Every comparison with Getty Images

How has branded search demand for Getty Images changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Getty Images worldwide fell from 1.2M to 1M.
  • Across the 12 months ending September 2026, Getty Images’ estimated Share of Search among stock image sites worldwide held steady, from 0.07% to 0.16%.

How did search popularity change for stock image sites worldwide in September 2026?

  1. In September 2026, iStock gained estimated Share of Search among stock image sites worldwide, from 4% to 4.9%.

  2. In September 2026, Shutterstock lost estimated Share of Search among stock image sites worldwide, from 22.1% to 21.1%.

  3. Pexels’ estimated Share of Search among stock image sites worldwide has gained ground for 3 months in a row, from 26.9% to 29.7% in September 2026.

  4. Unsplash’s estimated Share of Search among stock image sites worldwide has gained ground for 3 months in a row, from 18% to 19.9% in September 2026.

  5. Estimated monthly branded searches for Getty Images worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Adobe Stock worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.

Where does Getty Images compete?

Getty Images is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stock image sites6th of 60.16%Shown above
Stock footage libraries5th of 50.29%Show ranking
Photography services6th of 60.5%Show ranking
Stock photo libraries1st of 559.1%Show ranking

How is Getty Images measured?

Brandwave collects information about searches that people make online using Getty Images’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • getty images
  • getty images app
  • getty images software
  • getty images stock
  • gettyimages

Do you work for Getty Images? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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