Getty Images vs iStock:Which is more popular by branded search?
In August 2026, Getty Images had more branded searches than iStock among stock photo libraries worldwide. Getty Images was estimated to have 827K branded searches compared to iStock’s 319K, and held a 58.1% Share of Search versus iStock’s 22.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Getty Images or iStock?
Compare services and tools used to license stock photography for creative projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Getty Images, iStock. The figures are in the table below the chart.
View monthly share of search table
| Month | Getty Images | iStock | Alamy | 123RF | Depositphotos |
|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 26.6% | 8.4% | 5.1% | 4.1% |
| Nov 2025 | 51.8% | 29.5% | 9.4% | 4.7% | 4.6% |
| Dec 2025 | 55.6% | 26.8% | 8.5% | 5.1% | 4.1% |
| Jan 2026 | 54.5% | 26.3% | 10.1% | 5% | 4.1% |
| Feb 2026 | 54.7% | 26.1% | 10.1% | 5% | 4% |
| Mar 2026 | 53.2% | 21% | 11.5% | 7.2% | 7.2% |
| Apr 2026 | 54.5% | 25.8% | 11.7% | 4% | 4% |
| May 2026 | 57.1% | 22.3% | 10.3% | 5.1% | 5.1% |
| Jun 2026 | 58.6% | 22.8% | 10.7% | 4.4% | 3.6% |
| Jul 2026 | 59.1% | 22.9% | 10.8% | 3.7% | 3.6% |
| Aug 2026 | 58.1% | 22.4% | 10.8% | 4.4% | 4.3% |
| Sep 2026 | — | — | — | — | — |
How has the Getty Images and iStock comparison changed over the last 12 months?
3 findings
- Getty Images was ahead of iStock in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock photo libraries worldwide moved from 55.8% to 58.1%, and its estimated monthly branded searches moved from 1.2M to 827K.
- Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock photo libraries worldwide moved from 26.6% to 22.4%, and its estimated monthly branded searches moved from 595K to 319K.
How did search popularity change for stock photo libraries worldwide in August 2026?
2 changes
In August 2026, Getty Images lost estimated Share of Search among stock photo libraries worldwide, from 59.1% to 58.1%.
In August 2026, iStock lost estimated Share of Search among stock photo libraries worldwide, from 22.9% to 22.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Getty Images’ and iStock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Getty Images
7 branded search terms
- getty images
- getty images app
- getty images software
- getty images stock images
- getty images stock photos
- gettyimages
- gettyimages com
iStock
6 branded search terms
- istock
- istock app
- istock images
- istock software
- istock stock images
- istockphoto com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.