Brandwave

Stock photo libraries:Which brands are most popular in search?

In August 2026, Getty Images was the most searched among stock photo libraries worldwide, with an estimated 827K branded searches and 58.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Getty Images58.1%
  2. iStock22.4%
  3. Alamy10.8%
  4. 123RF4.4%
  5. Depositphotos4.3%

Follow stock photo libraries and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare services and tools used to license stock photography for creative projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stock photo libraries worldwide, by month

Share of Search by month for Getty Images, iStock, Alamy, 123RF, Depositphotos. The figures are in the table below the chart.

View monthly share of search table
MonthGetty ImagesiStockAlamy123RFDepositphotos
Oct 202555.8%26.6%8.4%5.1%4.1%
Nov 202551.8%29.5%9.4%4.7%4.6%
Dec 202555.6%26.8%8.5%5.1%4.1%
Jan 202654.5%26.3%10.1%5%4.1%
Feb 202654.7%26.1%10.1%5%4%
Mar 202653.2%21%11.5%7.2%7.2%
Apr 202654.5%25.8%11.7%4%4%
May 202657.1%22.3%10.3%5.1%5.1%
Jun 202658.6%22.8%10.7%4.4%3.6%
Jul 202659.1%22.9%10.8%3.7%3.6%
Aug 202658.1%22.4%10.8%4.4%4.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Getty Images

    58.1%

    held 1st · 827K estimated branded searches · -17.9% vs prior month · -0.9 points

  2. 2.iStock

    22.4%

    held 2nd · 319K estimated branded searches · -18.5% vs prior month · -0.5 points

  3. 3.Alamy

    10.8%

    held 3rd · 154K estimated branded searches · -16.4% vs prior month · 0 points

  4. 4.123RF

    4.4%

    held 4th · 62.5K estimated branded searches · -0.05% vs prior month · +0.7 points

  5. 5.Depositphotos

    4.3%

    held 5th · 61.5K estimated branded searches · +0.2% vs prior month · +0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among stock photo libraries worldwide?

In August 2026, Getty Images was the most searched among stock photo libraries worldwide, with an estimated 827K branded searches and 58.1% estimated Share of Search within this set. iStock is in 2nd place, 35.7 percentage points behind at 22.4% Share of Search.

Global stock photo libraries, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Getty Images55.8% → 58.1%59.1%Jul 202651.8%Nov 20251st
iStock26.6% → 22.4%29.5%Nov 202521%Mar 20262nd
Alamy8.4% → 10.8%11.7%Apr 20268.4%Oct 20253rd
123RF5.1% → 4.4%7.2%Mar 20263.7%Jul 20264th
Depositphotos4.1% → 4.3%7.2%Mar 20263.6%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock photo libraries worldwide increased from 55.8% to 58.1%.
  • Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock photo libraries worldwide decreased from 26.6% to 22.4%.
  • Across the 11 months ending August 2026, Alamy’s estimated Share of Search among stock photo libraries worldwide increased from 8.4% to 10.8%.
  • Across the 11 months ending August 2026, 123RF’s estimated Share of Search among stock photo libraries worldwide decreased from 5.1% to 4.4%.
  • Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock photo libraries worldwide peaked at 59.1% in July 2026 and was lowest at 51.8% in November 2025.
  • Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock photo libraries worldwide peaked at 29.5% in November 2025 and was lowest at 21% in March 2026.
  • Across the 11 months ending August 2026, Alamy’s estimated Share of Search among stock photo libraries worldwide peaked at 11.7% in April 2026 and was lowest at 8.4% in October 2025.
  • Across the 11 months ending August 2026, 123RF’s estimated Share of Search among stock photo libraries worldwide peaked at 7.2% in March 2026 and was lowest at 3.7% in July 2026.
  • Across the 11 months ending August 2026, Depositphotos’ estimated Share of Search among stock photo libraries worldwide peaked at 7.2% in March 2026 and was lowest at 3.6% in June 2026.
  • Across the 11 months ending August 2026, Depositphotos held steady: its estimated Share of Search among stock photo libraries worldwide moved less than 0.5 percentage points.

How did search popularity change for stock photo libraries worldwide in August 2026?

  1. In August 2026, 123RF gained estimated Share of Search among stock photo libraries worldwide, from 3.7% to 4.4%.

  2. In August 2026, Depositphotos gained estimated Share of Search among stock photo libraries worldwide, from 3.6% to 4.3%.

  3. In August 2026, Getty Images lost estimated Share of Search among stock photo libraries worldwide, from 59.1% to 58.1%.

  4. In August 2026, iStock lost estimated Share of Search among stock photo libraries worldwide, from 22.9% to 22.4%.

  5. Estimated monthly branded searches for Alamy worldwide fell 18.5% over 11 measured months, from 188K to 154K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record