How popular isUnsplash in search?
In September 2026, there were an estimated 1.5M branded searches for Unsplash worldwide which is down 33% over the last 12 months. Unsplash holds 17.5% estimated Share of Search among stock image sites worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pexels26.2%Adobe Stock21.4%
Shutterstock18.6%
Unsplash17.5%Getty Images11.8%
iStock4.5%
Follow Unsplash and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which stock image sites compete with Unsplash?
Share of Search by month for Pexels, Adobe Stock, Shutterstock, Unsplash, Getty Images, iStock. The figures are in the table below the chart.
View monthly share of search table
| Month | Pexels | Adobe Stock | Shutterstock | Unsplash | Getty Images | iStock |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 22.6% | 21.5% | 18.4% | 10.1% | 4.9% |
| Nov 2025 | 24.9% | 20.3% | 20% | 20.3% | 9.2% | 5.3% |
| Dec 2025 | 26.1% | 21.3% | 20.9% | 17.4% | 9.6% | 4.7% |
| Jan 2026 | 26.1% | 21.3% | 20.9% | 17.4% | 9.6% | 4.6% |
| Feb 2026 | 26.9% | 22% | 18.4% | 18% | 9.9% | 4.7% |
| Mar 2026 | 23.6% | 23.6% | 18.9% | 19.3% | 10.6% | 4.2% |
| Apr 2026 | 26.9% | 22% | 18.4% | 18% | 9.9% | 4.8% |
| May 2026 | 27.2% | 22.2% | 18.5% | 18.2% | 10% | 3.9% |
| Jun 2026 | 24% | 24% | 20.9% | 16% | 11% | 4.2% |
| Jul 2026 | 25.9% | 21.2% | 19.3% | 17.4% | 11.7% | 4.5% |
| Aug 2026 | 26.7% | 21.8% | 19.9% | 17.9% | 9.9% | 3.8% |
| Sep 2026 | 26.2% | 21.4% | 18.6% | 17.5% | 11.8% | 4.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.2% | 2.2M | 0% | -0.5 points | |
| 2, held 2nd | 21.4% | 1.8M | 0% | -0.4 points | |
| 3, held 3rd | 18.6% | 1.6M | -4.9% | -1.3 points | |
| 4, held 4th | 17.5% | 1.5M | 0% | -0.3 points | |
| 5, held 5th | 11.8% | 1M | +21.5% | +1.9 points | |
| 6, held 6th | 4.5% | 384K | +21.2% | +0.7 points |
1.
Pexels26.2%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -0.5 points.
21.4%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -0.4 points.
18.6%
Held 3rd. 1.6M estimated branded searches, -4.9% vs prior month. Share -1.3 points.
4.
Unsplash17.5%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.
11.8%
Held 5th. 1M estimated branded searches, +21.5% vs prior month. Share +1.9 points.
6.
iStock4.5%
Held 6th. 384K estimated branded searches, +21.2% vs prior month. Share +0.7 points.
Compare search popularity between Unsplash and its closest rivals
Every comparison with Unsplash
5 comparisons
How has branded search demand for Unsplash changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Unsplash worldwide fell from 2.2M to 1.5M.
- Across the 12 months ending September 2026, Unsplash’s estimated Share of Search among stock image sites worldwide decreased from 18.4% to 17.5%.
- Across the 12 months ending September 2026, Unsplash’s estimated Share of Search among stock image sites worldwide peaked at 20.3% in November 2025 and was lowest at 16% in June 2026.
How did search popularity change for stock image sites worldwide in September 2026?
6 changes
In September 2026, Getty Images gained estimated Share of Search among stock image sites worldwide, from 9.9% to 11.8%.
In September 2026, iStock gained estimated Share of Search among stock image sites worldwide, from 3.8% to 4.5%.
In September 2026, Shutterstock lost estimated Share of Search among stock image sites worldwide, from 19.9% to 18.6%.
In September 2026, Pexels lost estimated Share of Search among stock image sites worldwide, from 26.7% to 26.2%.
Estimated monthly branded searches for Adobe Stock worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.
Estimated monthly branded searches for Unsplash worldwide fell 33% over 12 measured months, from 2.2M to 1.5M in September 2026.
How is Unsplash measured?
Brandwave collects information about searches that people make online using Unsplash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- unsplash
Do you work for Unsplash? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Unsplash your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.