Brandwave

How popular isAdobe Stock in search?

In September 2026, there were an estimated 1.8M branded searches for Adobe Stock worldwide which is down 33.2% over the last 12 months. Adobe Stock holds 24.3% estimated Share of Search among stock image sites worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pexels29.7%
  2. Adobe Stock24.3%
  3. Shutterstock21.1%
  4. Unsplash19.9%
  5. iStock4.9%
  6. Getty Images0.16%
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Which stock image sites compete with Adobe Stock?

Adobe Stock against stock image sites worldwide, by month

Share of Search by month for Pexels, Adobe Stock, Shutterstock, Unsplash, iStock. The figures are in the table below the chart.

View monthly share of search table
MonthPexelsAdobe StockShutterstockUnsplashiStockGetty Images
Oct 202525.2%25.2%24%20.6%5.1%0.07%
Nov 202527.5%22.5%22%22.5%5.5%0.08%
Dec 202529%23.7%23.2%19.3%4.8%0.05%
Jan 202629%23.7%23.2%19.3%4.8%0.06%
Feb 202630%24.5%20.4%20%4.9%0.09%
Mar 202626.4%26.4%21.2%21.6%4.3%0.06%
Apr 202630%24.5%20.5%20%4.9%0.06%
May 202630.3%24.7%20.6%20.2%4.1%0.06%
Jun 202626.9%26.9%23.4%18%4.4%0.33%
Jul 202629.4%24%21.9%19.7%4.8%0.16%
Aug 202629.7%24.2%22.1%19.9%4%0.13%
Sep 202629.7%24.3%21.1%19.9%4.9%0.16%

  1. 1.Pexels

    29.7%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Adobe Stock

    24.3%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Shutterstock

    21.1%

    Held 3rd. 1.6M estimated branded searches, -4.9% vs prior month. Share -1.1 points.

  4. 4.Unsplash

    19.9%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.iStock

    4.9%

    Held 5th. 368K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  6. 6.Getty Images

    0.16%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Adobe Stock and its closest rivals

Every comparison with Adobe Stock

How has branded search demand for Adobe Stock changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Stock worldwide fell from 2.7M to 1.8M.
  • Across the 12 months ending September 2026, Adobe Stock’s estimated Share of Search among stock image sites worldwide decreased from 25.2% to 24.3%.
  • Across the 12 months ending September 2026, Adobe Stock’s estimated Share of Search among stock image sites worldwide peaked at 26.9% in June 2026 and was lowest at 22.5% in November 2025.
  • Across the 12 months ending September 2026, Adobe Stock fell from 1st to 2nd among stock image sites worldwide.

How did search popularity change for stock image sites worldwide in September 2026?

  1. In September 2026, iStock gained estimated Share of Search among stock image sites worldwide, from 4% to 4.9%.

  2. In September 2026, Shutterstock lost estimated Share of Search among stock image sites worldwide, from 22.1% to 21.1%.

  3. Pexels’ estimated Share of Search among stock image sites worldwide has gained ground for 3 months in a row, from 26.9% to 29.7% in September 2026.

  4. Unsplash’s estimated Share of Search among stock image sites worldwide has gained ground for 3 months in a row, from 18% to 19.9% in September 2026.

  5. Estimated monthly branded searches for Getty Images worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Adobe Stock worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.

How is Adobe Stock measured?

Brandwave collects information about searches that people make online using Adobe Stock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • adobe stock

How the Brand Demand Index is measured

Who owns Adobe Stock?

Adobe Stock is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Stock? To request corrections or removal please contact us via our support page and we will be happy to assist.

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