Brandwave

How popular isFuji?

In October 2026, people searched for Fuji by name about 4,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 4.2% of all global BJJ gi brand searches, placing Fuji fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about BJJ gi brands, Fuji appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in October 2026

Fuji is the fourth most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. KingzShare of searches 47.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Tatami FightwearShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ShoyorollShare of searches 17.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. FujiShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. VenumShare of searches 2.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top BJJ gi brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fuji was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fuji is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kingz1st
  2. Tatami Fightwear2nd
  3. Fuji3rd
  4. Shoyoroll4th
  5. Hayabusa5th
  6. Venum6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tatami Fightwear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fuji4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kingz3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shoyoroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Venum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hayabusa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about BJJ gi brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Fuji compared with other BJJ gi brands worldwide?

Fuji against BJJ gi brands worldwide, by month

Share of searches by month for Kingz, Tatami Fightwear, Shoyoroll, Fuji, Venum. The figures are in the table below the chart.

View monthly share of searches table
MonthKingzTatami FightwearShoyorollFujiVenumHayabusa
Nov 202545.4%24.8%20.3%5%2.7%1.8%
Dec 202545.2%24.7%20.3%4.9%2.6%2.2%
Jan 202647.2%25.8%17.3%5.1%2.8%1.8%
Feb 202644.5%24.4%19.9%5.9%3.2%2.1%
Mar 202649.5%22.2%18.1%5.4%2.9%1.9%
Apr 202649.9%22.4%18.2%5.4%2.4%1.6%
May 202649.9%22.4%18.2%5.4%2.4%1.6%
Jun 202645.7%25%20.4%5%2.1%1.8%
Jul 202643.8%24%24%4.8%2.1%1.4%
Aug 202642.9%23.5%23.5%5.7%2.5%1.7%
Sep 202640.3%32.9%18%4.4%2.9%1.6%
Oct 202647.8%26.2%17.5%4.2%2.8%1.5%

  1. 1.Kingz

    47.8%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +7.5 points.

  2. 2.Tatami Fightwear

    26.2%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -6.7 points.

  3. 3.Shoyoroll

    17.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Fuji

    4.2%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Venum

    2.8%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Hayabusa

    1.5%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Venum sells other things too, so only its searches that name this product count here, like “venum gi”.

Compare popularity between Fuji and its closest rivals

Every comparison with Fuji

5 comparisons

How has branded search demand for Fuji changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Fuji worldwide fell from 6.6K to 4.4K.
  • Across the 12 months ending October 2026, Fuji’s share of searches among BJJ gi brands worldwide decreased from 5% to 4.2%.
  • Across the 12 months ending October 2026, Fuji’s share of searches among BJJ gi brands worldwide peaked at 5.9% in February 2026 and was lowest at 4.2% in October 2026.

How did search popularity change for BJJ gi brands worldwide in October 2026?

6 changes

  1. In October 2026, Kingz gained share of searches among BJJ gi brands worldwide, from 40.3% to 47.8%.

  2. In October 2026, Tatami Fightwear lost share of searches among BJJ gi brands worldwide, from 32.9% to 26.2%.

  3. In October 2026, Shoyoroll lost share of searches among BJJ gi brands worldwide, from 18% to 17.5%.

  4. Estimated monthly branded searches for Fuji worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in October 2026.

  5. Estimated monthly branded searches for Hayabusa worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in October 2026.

  6. Estimated monthly branded searches for Venum worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.

How are Fuji’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fuji’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fuji gi

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How the Brand Demand Index is measured

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