Fuji vs Hayabusa:Which is more popular?
In October 2026, Fuji had more branded searches than Hayabusa among BJJ gi brands worldwide. Fuji had about 4,400 branded searches, while Hayabusa had 1,600. Fuji made up 4.2% of all BJJ gi brand searches we track, and Hayabusa accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about BJJ gi brands, Fuji appeared in four of the five answers and Hayabusa in one. Fuji was mentioned before Hayabusa in every answer that named either.
Who do people search for more?
Fuji, about 3 searches for every 1 for Hayabusa
Who does AI mention more?
Fuji, mentioned in 4 of 5 answers, Hayabusa in 1
Who does AI recommend more?
Fuji, named ahead of Hayabusa in 2 of 2 answers
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Top BJJ gi brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fuji was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hayabusa was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fuji was listed before Hayabusa in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tatami Fightwear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fuji4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kingz3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shoyoroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Venum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hayabusa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about BJJ gi brands
5 answers
Asked ChatGPT
“What's the best BJJ gi for beginners?”
- 1Fuji
- 1
Asked ChatGPT
“Which jiu-jitsu gi lasts the longest?”
Asked ChatGPT
“What BJJ gi brands do competitors wear?”
Searched Google, AI Overview
“bjj gi”
Searched Google, AI Overview
“best bjj gi”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Fuji or Hayabusa more popular in search?
This chart shows how often people search Google for Fuji and Hayabusa by name. Each line represents a brand's share of searches for all six BJJ gi brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fuji, Hayabusa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kingz | Tatami Fightwear | Shoyoroll | Fuji | Venum | Hayabusa |
|---|---|---|---|---|---|---|
| Nov 2025 | 45.4% | 24.8% | 20.3% | 5% | 2.7% | 1.8% |
| Dec 2025 | 45.2% | 24.7% | 20.3% | 4.9% | 2.6% | 2.2% |
| Jan 2026 | 47.2% | 25.8% | 17.3% | 5.1% | 2.8% | 1.8% |
| Feb 2026 | 44.5% | 24.4% | 19.9% | 5.9% | 3.2% | 2.1% |
| Mar 2026 | 49.5% | 22.2% | 18.1% | 5.4% | 2.9% | 1.9% |
| Apr 2026 | 49.9% | 22.4% | 18.2% | 5.4% | 2.4% | 1.6% |
| May 2026 | 49.9% | 22.4% | 18.2% | 5.4% | 2.4% | 1.6% |
| Jun 2026 | 45.7% | 25% | 20.4% | 5% | 2.1% | 1.8% |
| Jul 2026 | 43.8% | 24% | 24% | 4.8% | 2.1% | 1.4% |
| Aug 2026 | 42.9% | 23.5% | 23.5% | 5.7% | 2.5% | 1.7% |
| Sep 2026 | 40.3% | 32.9% | 18% | 4.4% | 2.9% | 1.6% |
| Oct 2026 | 47.8% | 26.2% | 17.5% | 4.2% | 2.8% | 1.5% |
How has branded search for Fuji and Hayabusa changed worldwide over the last 12 months?
3 findings
- Fuji was ahead of Hayabusa in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fuji’s share of searches among BJJ gi brands worldwide moved from 5% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending October 2026, Hayabusa’s share of searches among BJJ gi brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for BJJ gi brands worldwide in October 2026?
2 changes
How are Fuji’s and Hayabusa’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fuji’s and Hayabusa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among BJJ gi brands
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