BJJ gi brands:Which are most popular?

Name: BJJ gi brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Kingz was the most searched BJJ gi brand worldwide, accounting for 47.8% of all searches among the six brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Tatami Fightwear and Fuji were mentioned most often, in four of the five answers. Kingz was recommended most often, coming first in one out of three responses that gave a list.

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Top BJJ gi brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tatami Fightwear and Fuji were mentioned most often, in four of the five answers. Kingz was recommended most often, coming first in one out of three answers that gave a list. Tatami Fightwear was second, and Fuji was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Tatami Fightwear	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Fuji	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Kingz	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Shoyoroll	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Venum	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Hayabusa	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Tatami Fightwear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fuji4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kingz3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shoyoroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Venum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hayabusa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about BJJ gi brands

5 answers

Asked ChatGPT
“What's the best BJJ gi for beginners?”
1. 1Fuji
Asked ChatGPT
“Which jiu-jitsu gi lasts the longest?”
1. 1Fuji
2. 2Tatami Fightwear
Asked ChatGPT
“What BJJ gi brands do competitors wear?”
1. 1Shoyoroll
2. 2Kingz
3. 3Tatami Fightwear
4. 4Fuji
5. 5Venum
Searched Google, AI Overview
“bjj gi”
1. 1Tatami Fightwear
2. 2Fuji
3. 3Kingz
4. 4Hayabusa
Searched Google, AI Overview
“best bjj gi”
1. 1Kingz
2. 2Tatami Fightwear

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which BJJ gi brands do people search for most?

This chart shows how often people search Google for each BJJ gi brand by name. Each line represents a brand's share of searches for all six BJJ gi brands we track, month by month, from English-language searches worldwide.

Share of searches among BJJ gi brands worldwide, by month

Month	Kingz	Tatami Fightwear	Shoyoroll	Fuji	Venum	Hayabusa
Nov 2025	45.4%	24.8%	20.3%	5%	2.7%	1.8%
Dec 2025	45.2%	24.7%	20.3%	4.9%	2.6%	2.2%
Jan 2026	47.2%	25.8%	17.3%	5.1%	2.8%	1.8%
Feb 2026	44.5%	24.4%	19.9%	5.9%	3.2%	2.1%
Mar 2026	49.5%	22.2%	18.1%	5.4%	2.9%	1.9%
Apr 2026	49.9%	22.4%	18.2%	5.4%	2.4%	1.6%
May 2026	49.9%	22.4%	18.2%	5.4%	2.4%	1.6%
Jun 2026	45.7%	25%	20.4%	5%	2.1%	1.8%
Jul 2026	43.8%	24%	24%	4.8%	2.1%	1.4%
Aug 2026	42.9%	23.5%	23.5%	5.7%	2.5%	1.7%
Sep 2026	40.3%	32.9%	18%	4.4%	2.9%	1.6%
Oct 2026	47.8%	26.2%	17.5%	4.2%	2.8%	1.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Kingz	47.8%	49.5K	+22.2%	+7.5 points
2, held 2nd	Tatami Fightwear	26.2%	27.1K	-18.1%	-6.7 points
3, held 3rd	Shoyoroll	17.5%	18.1K	0%	-0.5 points
4, held 4th	Fuji	4.2%	4.4K	0%	-0.1 points
5, held 5th	Venum	2.8%	2.9K	0%	-0.1 points
6, held 6th	Hayabusa	1.5%	1.6K	0%	0 points

1.Kingz
47.8%
Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +7.5 points.
2.Tatami Fightwear
26.2%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -6.7 points.
3.Shoyoroll
17.5%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.Fuji
4.2%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Venum
2.8%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Hayabusa
1.5%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Venum sells other things too, so only its searches that name this product count here, like “venum gi”.

Which brand is most popular in search among BJJ gi brands worldwide?

6 brands

In October 2026, Kingz was the most searched among BJJ gi brands worldwide, with an estimated 49.5K branded searches, 47.8% of all searches for the six tracked by the Brandwave Brand Demand Index. Tatami Fightwear is in 2nd place, 21.6 percentage points behind at 26.2%.

Global BJJ gi brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Kingz	45.4% → 47.8%	49.9%Apr 2026	40.3%Sep 2026	1st
Tatami Fightwear	24.8% → 26.2%	32.9%Sep 2026	22.2%Mar 2026	2nd
Shoyoroll	20.3% → 17.5%	24%Jul 2026	17.3%Jan 2026	3rd
Fuji	5% → 4.2%	5.9%Feb 2026	4.2%Oct 2026	4th
Venum	2.7% → 2.8%	3.2%Feb 2026	2.1%Jul 2026	5th
Hayabusa	1.8% → 1.5%	2.2%Dec 2025	1.4%Jul 2026	6th

Each finding as a sentence

Across the 12 months ending October 2026, Kingz’s share of searches among BJJ gi brands worldwide increased from 45.4% to 47.8%.
Across the 12 months ending October 2026, Tatami Fightwear’s share of searches among BJJ gi brands worldwide increased from 24.8% to 26.2%.
Across the 12 months ending October 2026, Shoyoroll’s share of searches among BJJ gi brands worldwide decreased from 20.3% to 17.5%.
Across the 12 months ending October 2026, Fuji’s share of searches among BJJ gi brands worldwide decreased from 5% to 4.2%.
Across the 12 months ending October 2026, Kingz’s share of searches among BJJ gi brands worldwide peaked at 49.9% in April 2026 and was lowest at 40.3% in September 2026.
Across the 12 months ending October 2026, Tatami Fightwear’s share of searches among BJJ gi brands worldwide peaked at 32.9% in September 2026 and was lowest at 22.2% in March 2026.
Across the 12 months ending October 2026, Shoyoroll’s share of searches among BJJ gi brands worldwide peaked at 24% in July 2026 and was lowest at 17.3% in January 2026.
Across the 12 months ending October 2026, Fuji’s share of searches among BJJ gi brands worldwide peaked at 5.9% in February 2026 and was lowest at 4.2% in October 2026.
Across the 12 months ending October 2026, Venum’s share of searches among BJJ gi brands worldwide peaked at 3.2% in February 2026 and was lowest at 2.1% in July 2026.
Across the 12 months ending October 2026, Venum and Hayabusa held steady: their share of searches among BJJ gi brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for BJJ gi brands worldwide in October 2026?

6 changes

In October 2026, Kingz gained share of searches among BJJ gi brands worldwide, from 40.3% to 47.8%.
In October 2026, Tatami Fightwear lost share of searches among BJJ gi brands worldwide, from 32.9% to 26.2%.
In October 2026, Shoyoroll lost share of searches among BJJ gi brands worldwide, from 18% to 17.5%.
Estimated monthly branded searches for Fuji worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in October 2026.
Estimated monthly branded searches for Hayabusa worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in October 2026.
Estimated monthly branded searches for Venum worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.

How are branded searches counted for BJJ gi brands?

6 search terms

Each brand's share of searches among BJJ gi brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.