How popular isHayabusa?
In October 2026, people searched for Hayabusa by name about 14,100 times worldwide, a 45.6% decrease from the previous year. These searches made up 1.5% of all global BJJ gi brand searches, placing Hayabusa sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about BJJ gi brands, Hayabusa appeared in one of the five answers and was the fifth most recommended of the six.
Hayabusa is the sixth most searched of 6 competitors and the fifth most recommended in the AI answers we collected.
KingzShare of searches 47.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Tatami FightwearShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ShoyorollShare of searches 17.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
FujiShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
HayabusaShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top BJJ gi brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hayabusa was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hayabusa is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tatami Fightwear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fuji4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kingz3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shoyoroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Venum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hayabusa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about BJJ gi brands
5 answers
Asked ChatGPT
“What's the best BJJ gi for beginners?”
- 1Fuji
- 1
Asked ChatGPT
“Which jiu-jitsu gi lasts the longest?”
Asked ChatGPT
“What BJJ gi brands do competitors wear?”
Searched Google, AI Overview
“bjj gi”
Searched Google, AI Overview
“best bjj gi”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Hayabusa compared with other BJJ gi brands worldwide?
Share of searches by month for Kingz, Tatami Fightwear, Shoyoroll, Fuji, Venum, Hayabusa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kingz | Tatami Fightwear | Shoyoroll | Fuji | Venum | Hayabusa |
|---|---|---|---|---|---|---|
| Nov 2025 | 45.4% | 24.8% | 20.3% | 5% | 2.7% | 1.8% |
| Dec 2025 | 45.2% | 24.7% | 20.3% | 4.9% | 2.6% | 2.2% |
| Jan 2026 | 47.2% | 25.8% | 17.3% | 5.1% | 2.8% | 1.8% |
| Feb 2026 | 44.5% | 24.4% | 19.9% | 5.9% | 3.2% | 2.1% |
| Mar 2026 | 49.5% | 22.2% | 18.1% | 5.4% | 2.9% | 1.9% |
| Apr 2026 | 49.9% | 22.4% | 18.2% | 5.4% | 2.4% | 1.6% |
| May 2026 | 49.9% | 22.4% | 18.2% | 5.4% | 2.4% | 1.6% |
| Jun 2026 | 45.7% | 25% | 20.4% | 5% | 2.1% | 1.8% |
| Jul 2026 | 43.8% | 24% | 24% | 4.8% | 2.1% | 1.4% |
| Aug 2026 | 42.9% | 23.5% | 23.5% | 5.7% | 2.5% | 1.7% |
| Sep 2026 | 40.3% | 32.9% | 18% | 4.4% | 2.9% | 1.6% |
| Oct 2026 | 47.8% | 26.2% | 17.5% | 4.2% | 2.8% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.8% | 49.5K | +22.2% | +7.5 points | |
| 2, held 2nd | 26.2% | 27.1K | -18.1% | -6.7 points | |
| 3, held 3rd | 17.5% | 18.1K | 0% | -0.5 points | |
| 4, held 4th | 4.2% | 4.4K | 0% | -0.1 points | |
| 5, held 5th | 2.8% | 2.9K | 0% | -0.1 points | |
| 6, held 6th | 1.5% | 1.6K | 0% | 0 points |
1.
Kingz47.8%
Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +7.5 points.
26.2%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -6.7 points.
17.5%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Fuji4.2%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Venum2.8%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Hayabusa1.5%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Venum sells other things too, so only its searches that name this product count here, like “venum gi”.
Compare popularity between Hayabusa and its closest rivals
Every comparison with Hayabusa
14 comparisons
How has branded search demand for Hayabusa changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Hayabusa worldwide fell from 25.9K to 14.1K.
- Across the 12 months ending October 2026, Hayabusa’s share of searches among BJJ gi brands worldwide held steady, from 1.8% to 1.5%.
How did search popularity change for BJJ gi brands worldwide in October 2026?
6 changes
In October 2026, Kingz gained share of searches among BJJ gi brands worldwide, from 40.3% to 47.8%.
In October 2026, Tatami Fightwear lost share of searches among BJJ gi brands worldwide, from 32.9% to 26.2%.
In October 2026, Shoyoroll lost share of searches among BJJ gi brands worldwide, from 18% to 17.5%.
Estimated monthly branded searches for Fuji worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in October 2026.
Estimated monthly branded searches for Hayabusa worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in October 2026.
Estimated monthly branded searches for Venum worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.
How are Hayabusa’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hayabusa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hayabusa boxing gloves
- hayabusa gi
- hayabusa gloves
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Where does Hayabusa compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Boxing glove brands | 9th of 11 | 3.3% | Show ranking |
| BJJ gi brands | 6th of 6 | 1.5% | Shown above |
Is Hayabusa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.