Hayabusa vs Kingz:Which is more popular?
In October 2026, Kingz had more branded searches than Hayabusa among BJJ gi brands worldwide. Kingz had about 49,500 branded searches, while Hayabusa had 1,600. Kingz made up 47.8% of all BJJ gi brand searches we track, and Hayabusa accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about BJJ gi brands, Kingz appeared in three of the five answers and Hayabusa in one. Kingz was mentioned before Hayabusa in every answer.
Who do people search for more?
Kingz, about 31 searches for every 1 for Hayabusa
Who does AI mention more?
Kingz, mentioned in 3 of 5 answers, Hayabusa in 1
Who does AI recommend more?
Kingz, named ahead of Hayabusa in every answer
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Top BJJ gi brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kingz was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hayabusa was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kingz was listed before Hayabusa in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tatami Fightwear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fuji4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kingz3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shoyoroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Venum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hayabusa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about BJJ gi brands
5 answers
Asked ChatGPT
“What's the best BJJ gi for beginners?”
- 1Fuji
- 1
Asked ChatGPT
“Which jiu-jitsu gi lasts the longest?”
Asked ChatGPT
“What BJJ gi brands do competitors wear?”
Searched Google, AI Overview
“bjj gi”
Searched Google, AI Overview
“best bjj gi”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Hayabusa or Kingz more popular in search?
This chart shows how often people search Google for Hayabusa and Kingz by name. Each line represents a brand's share of searches for all six BJJ gi brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kingz, Hayabusa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kingz | Tatami Fightwear | Shoyoroll | Fuji | Venum | Hayabusa |
|---|---|---|---|---|---|---|
| Nov 2025 | 45.4% | 24.8% | 20.3% | 5% | 2.7% | 1.8% |
| Dec 2025 | 45.2% | 24.7% | 20.3% | 4.9% | 2.6% | 2.2% |
| Jan 2026 | 47.2% | 25.8% | 17.3% | 5.1% | 2.8% | 1.8% |
| Feb 2026 | 44.5% | 24.4% | 19.9% | 5.9% | 3.2% | 2.1% |
| Mar 2026 | 49.5% | 22.2% | 18.1% | 5.4% | 2.9% | 1.9% |
| Apr 2026 | 49.9% | 22.4% | 18.2% | 5.4% | 2.4% | 1.6% |
| May 2026 | 49.9% | 22.4% | 18.2% | 5.4% | 2.4% | 1.6% |
| Jun 2026 | 45.7% | 25% | 20.4% | 5% | 2.1% | 1.8% |
| Jul 2026 | 43.8% | 24% | 24% | 4.8% | 2.1% | 1.4% |
| Aug 2026 | 42.9% | 23.5% | 23.5% | 5.7% | 2.5% | 1.7% |
| Sep 2026 | 40.3% | 32.9% | 18% | 4.4% | 2.9% | 1.6% |
| Oct 2026 | 47.8% | 26.2% | 17.5% | 4.2% | 2.8% | 1.5% |
How has branded search for Hayabusa and Kingz changed worldwide over the last 12 months?
3 findings
- Kingz was ahead of Hayabusa in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hayabusa’s share of searches among BJJ gi brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending October 2026, Kingz’s share of searches among BJJ gi brands worldwide moved from 45.4% to 47.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for BJJ gi brands worldwide in October 2026?
2 changes
In October 2026, Kingz gained share of searches among BJJ gi brands worldwide, from 40.3% to 47.8%.
Estimated monthly branded searches for Hayabusa worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in October 2026.
How are Hayabusa’s and Kingz’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hayabusa’s and Kingz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among BJJ gi brands
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