Brandwave

Kingz vs Tatami Fightwear:Which is more popular?

In October 2026, Kingz had more branded searches than Tatami Fightwear among BJJ gi brands worldwide. Kingz had about 49,500 branded searches, while Tatami Fightwear had 27,100. Kingz made up 47.8% of all BJJ gi brand searches we track, and Tatami Fightwear accounted for 26.2%. When we asked ChatGPT and Google AI Overviews about BJJ gi brands, Tatami Fightwear appeared in four of the five answers and Kingz in three. Kingz was mentioned before Tatami Fightwear in two out of three answers.

Among BJJ gi brands worldwide in October 2026

Who do people search for more?

Kingz, about 83% more searches than Tatami Fightwear

Kingz 49.5K searchesTatami Fightwear 27.1K searches

Who does AI mention more?

Tatami Fightwear, mentioned in 4 of 5 answers, Kingz in 3

Tatami Fightwear in 4 of 5Kingz in 3 of 5

Who does AI recommend more?

Kingz, named ahead of Tatami Fightwear in 2 of 3 answers

Kingz first in 2Tatami Fightwear first in 1

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Top BJJ gi brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tatami Fightwear was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kingz was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kingz was listed before Tatami Fightwear in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kingz1st
  2. Tatami Fightwear2nd
  3. Fuji3rd
  4. Shoyoroll4th
  5. Hayabusa5th
  6. Venum6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tatami Fightwear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fuji4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kingz3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shoyoroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Venum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hayabusa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about BJJ gi brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Kingz or Tatami Fightwear more popular in search?

This chart shows how often people search Google for Kingz and Tatami Fightwear by name. Each line represents a brand's share of searches for all six BJJ gi brands we track, month by month, from English-language searches worldwide.

Kingz and Tatami Fightwear among BJJ gi brands worldwide, by month

Share of searches by month for Kingz, Tatami Fightwear. The figures are in the table below the chart.

View monthly share of searches table
MonthKingzTatami FightwearShoyorollFujiVenumHayabusa
Nov 202545.4%24.8%20.3%5%2.7%1.8%
Dec 202545.2%24.7%20.3%4.9%2.6%2.2%
Jan 202647.2%25.8%17.3%5.1%2.8%1.8%
Feb 202644.5%24.4%19.9%5.9%3.2%2.1%
Mar 202649.5%22.2%18.1%5.4%2.9%1.9%
Apr 202649.9%22.4%18.2%5.4%2.4%1.6%
May 202649.9%22.4%18.2%5.4%2.4%1.6%
Jun 202645.7%25%20.4%5%2.1%1.8%
Jul 202643.8%24%24%4.8%2.1%1.4%
Aug 202642.9%23.5%23.5%5.7%2.5%1.7%
Sep 202640.3%32.9%18%4.4%2.9%1.6%
Oct 202647.8%26.2%17.5%4.2%2.8%1.5%

How has branded search for Kingz and Tatami Fightwear changed worldwide over the last 12 months?

3 findings
  • Kingz was ahead of Tatami Fightwear in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Kingz’s share of searches among BJJ gi brands worldwide moved from 45.4% to 47.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending October 2026, Tatami Fightwear’s share of searches among BJJ gi brands worldwide moved from 24.8% to 26.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for BJJ gi brands worldwide in October 2026?

2 changes

  1. In October 2026, Kingz gained share of searches among BJJ gi brands worldwide, from 40.3% to 47.8%.

  2. In October 2026, Tatami Fightwear lost share of searches among BJJ gi brands worldwide, from 32.9% to 26.2%.

How are Kingz’s and Tatami Fightwear’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kingz’s and Tatami Fightwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kingz

1 branded search term

  • kingz gi

Tatami Fightwear

1 branded search term

  • tatami fightwear

How the Brand Demand Index is measured

Other head-to-heads among BJJ gi brands

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