Fuji vs Tatami Fightwear:Which is more popular?
In October 2026, Tatami Fightwear had more branded searches than Fuji among BJJ gi brands worldwide. Tatami Fightwear had about 27,100 branded searches, while Fuji had 4,400. Tatami Fightwear made up 26.2% of all BJJ gi brand searches we track, and Fuji accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about BJJ gi brands, Fuji and Tatami Fightwear each appeared in four of the five answers. Tatami Fightwear was mentioned before Fuji in every answer.
Who do people search for more?
Tatami Fightwear, about 6 searches for every 1 for Fuji
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Tatami Fightwear, named ahead of Fuji in every answer
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Top BJJ gi brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fuji was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tatami Fightwear was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tatami Fightwear was listed before Fuji in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tatami Fightwear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fuji4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kingz3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shoyoroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Venum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hayabusa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about BJJ gi brands
5 answers
Asked ChatGPT
“What's the best BJJ gi for beginners?”
- 1Fuji
- 1
Asked ChatGPT
“Which jiu-jitsu gi lasts the longest?”
Asked ChatGPT
“What BJJ gi brands do competitors wear?”
Searched Google, AI Overview
“bjj gi”
Searched Google, AI Overview
“best bjj gi”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Fuji or Tatami Fightwear more popular in search?
This chart shows how often people search Google for Fuji and Tatami Fightwear by name. Each line represents a brand's share of searches for all six BJJ gi brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tatami Fightwear, Fuji. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kingz | Tatami Fightwear | Shoyoroll | Fuji | Venum | Hayabusa |
|---|---|---|---|---|---|---|
| Nov 2025 | 45.4% | 24.8% | 20.3% | 5% | 2.7% | 1.8% |
| Dec 2025 | 45.2% | 24.7% | 20.3% | 4.9% | 2.6% | 2.2% |
| Jan 2026 | 47.2% | 25.8% | 17.3% | 5.1% | 2.8% | 1.8% |
| Feb 2026 | 44.5% | 24.4% | 19.9% | 5.9% | 3.2% | 2.1% |
| Mar 2026 | 49.5% | 22.2% | 18.1% | 5.4% | 2.9% | 1.9% |
| Apr 2026 | 49.9% | 22.4% | 18.2% | 5.4% | 2.4% | 1.6% |
| May 2026 | 49.9% | 22.4% | 18.2% | 5.4% | 2.4% | 1.6% |
| Jun 2026 | 45.7% | 25% | 20.4% | 5% | 2.1% | 1.8% |
| Jul 2026 | 43.8% | 24% | 24% | 4.8% | 2.1% | 1.4% |
| Aug 2026 | 42.9% | 23.5% | 23.5% | 5.7% | 2.5% | 1.7% |
| Sep 2026 | 40.3% | 32.9% | 18% | 4.4% | 2.9% | 1.6% |
| Oct 2026 | 47.8% | 26.2% | 17.5% | 4.2% | 2.8% | 1.5% |
How has branded search for Fuji and Tatami Fightwear changed worldwide over the last 12 months?
3 findings
- Tatami Fightwear was ahead of Fuji in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fuji’s share of searches among BJJ gi brands worldwide moved from 5% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending October 2026, Tatami Fightwear’s share of searches among BJJ gi brands worldwide moved from 24.8% to 26.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for BJJ gi brands worldwide in October 2026?
2 changes
In October 2026, Tatami Fightwear lost share of searches among BJJ gi brands worldwide, from 32.9% to 26.2%.
Estimated monthly branded searches for Fuji worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in October 2026.
How are Fuji’s and Tatami Fightwear’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fuji’s and Tatami Fightwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fuji
1 branded search term
- fuji gi
Tatami Fightwear
1 branded search term
- tatami fightwear
Other head-to-heads among BJJ gi brands
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