Fuji vs Shoyoroll:Which is more popular?
In October 2026, Shoyoroll had more branded searches than Fuji among BJJ gi brands worldwide. Shoyoroll had about 18,100 branded searches, while Fuji had 4,400. Shoyoroll made up 17.5% of all BJJ gi brand searches we track, and Fuji accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about BJJ gi brands, Fuji appeared in four of the five answers and Shoyoroll in one. Fuji and Shoyoroll were each mentioned first in one of the two answers that named either.
Who do people search for more?
Shoyoroll, about 4 searches for every 1 for Fuji
Who does AI mention more?
Fuji, mentioned in 4 of 5 answers, Shoyoroll in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top BJJ gi brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fuji was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shoyoroll was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fuji and Shoyoroll were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tatami Fightwear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fuji4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kingz3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Shoyoroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Venum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hayabusa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about BJJ gi brands
5 answers
Asked ChatGPT
“What's the best BJJ gi for beginners?”
- 1Fuji
- 1
Asked ChatGPT
“Which jiu-jitsu gi lasts the longest?”
Asked ChatGPT
“What BJJ gi brands do competitors wear?”
Searched Google, AI Overview
“bjj gi”
Searched Google, AI Overview
“best bjj gi”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Fuji or Shoyoroll more popular in search?
This chart shows how often people search Google for Fuji and Shoyoroll by name. Each line represents a brand's share of searches for all six BJJ gi brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shoyoroll, Fuji. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kingz | Tatami Fightwear | Shoyoroll | Fuji | Venum | Hayabusa |
|---|---|---|---|---|---|---|
| Nov 2025 | 45.4% | 24.8% | 20.3% | 5% | 2.7% | 1.8% |
| Dec 2025 | 45.2% | 24.7% | 20.3% | 4.9% | 2.6% | 2.2% |
| Jan 2026 | 47.2% | 25.8% | 17.3% | 5.1% | 2.8% | 1.8% |
| Feb 2026 | 44.5% | 24.4% | 19.9% | 5.9% | 3.2% | 2.1% |
| Mar 2026 | 49.5% | 22.2% | 18.1% | 5.4% | 2.9% | 1.9% |
| Apr 2026 | 49.9% | 22.4% | 18.2% | 5.4% | 2.4% | 1.6% |
| May 2026 | 49.9% | 22.4% | 18.2% | 5.4% | 2.4% | 1.6% |
| Jun 2026 | 45.7% | 25% | 20.4% | 5% | 2.1% | 1.8% |
| Jul 2026 | 43.8% | 24% | 24% | 4.8% | 2.1% | 1.4% |
| Aug 2026 | 42.9% | 23.5% | 23.5% | 5.7% | 2.5% | 1.7% |
| Sep 2026 | 40.3% | 32.9% | 18% | 4.4% | 2.9% | 1.6% |
| Oct 2026 | 47.8% | 26.2% | 17.5% | 4.2% | 2.8% | 1.5% |
How has branded search for Fuji and Shoyoroll changed worldwide over the last 12 months?
3 findings
- Shoyoroll was ahead of Fuji in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fuji’s share of searches among BJJ gi brands worldwide moved from 5% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending October 2026, Shoyoroll’s share of searches among BJJ gi brands worldwide moved from 20.3% to 17.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for BJJ gi brands worldwide in October 2026?
2 changes
In October 2026, Shoyoroll lost share of searches among BJJ gi brands worldwide, from 18% to 17.5%.
Estimated monthly branded searches for Fuji worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in October 2026.
How are Fuji’s and Shoyoroll’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fuji’s and Shoyoroll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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