Brandwave

Fuji vs Venum:Which is more popular?

In October 2026, Fuji had more branded searches than Venum among BJJ gi brands worldwide. Fuji had about 4,400 branded searches, while Venum had 2,900. Fuji made up 4.2% of all BJJ gi brand searches we track, and Venum accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about BJJ gi brands, Fuji appeared in four of the five answers and Venum in one. Fuji was mentioned before Venum in every answer that named either.

Among BJJ gi brands worldwide in October 2026

Who do people search for more?

Fuji, about 52% more searches than Venum

Fuji 4.4K searchesVenum 2.9K searches

Who does AI mention more?

Fuji, mentioned in 4 of 5 answers, Venum in 1

Fuji in 4 of 5Venum in 1 of 5

Who does AI recommend more?

Fuji, named ahead of Venum in 2 of 2 answers

Fuji first in 2Venum never first

Follow Fuji vs Venum and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top BJJ gi brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fuji was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Venum was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fuji was listed before Venum in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kingz1st
  2. Tatami Fightwear2nd
  3. Fuji3rd
  4. Shoyoroll4th
  5. Hayabusa5th
  6. Venum6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tatami Fightwear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fuji4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kingz3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shoyoroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Venum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hayabusa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about BJJ gi brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Fuji or Venum more popular in search?

This chart shows how often people search Google for Fuji and Venum by name. Each line represents a brand's share of searches for all six BJJ gi brands we track, month by month, from English-language searches worldwide.

Fuji and Venum among BJJ gi brands worldwide, by month

Share of searches by month for Fuji, Venum. The figures are in the table below the chart.

View monthly share of searches table
MonthKingzTatami FightwearShoyorollFujiVenumHayabusa
Nov 202545.4%24.8%20.3%5%2.7%1.8%
Dec 202545.2%24.7%20.3%4.9%2.6%2.2%
Jan 202647.2%25.8%17.3%5.1%2.8%1.8%
Feb 202644.5%24.4%19.9%5.9%3.2%2.1%
Mar 202649.5%22.2%18.1%5.4%2.9%1.9%
Apr 202649.9%22.4%18.2%5.4%2.4%1.6%
May 202649.9%22.4%18.2%5.4%2.4%1.6%
Jun 202645.7%25%20.4%5%2.1%1.8%
Jul 202643.8%24%24%4.8%2.1%1.4%
Aug 202642.9%23.5%23.5%5.7%2.5%1.7%
Sep 202640.3%32.9%18%4.4%2.9%1.6%
Oct 202647.8%26.2%17.5%4.2%2.8%1.5%

Venum sells other things too, so only its searches that name this product count here, like “venum gi”.

How has branded search for Fuji and Venum changed worldwide over the last 12 months?

3 findings
  • Fuji was ahead of Venum in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Fuji’s share of searches among BJJ gi brands worldwide moved from 5% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending October 2026, Venum’s share of searches among BJJ gi brands worldwide moved from 2.7% to 2.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for BJJ gi brands worldwide in October 2026?

2 changes
  1. Estimated monthly branded searches for Fuji worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in October 2026.

  2. Estimated monthly branded searches for Venum worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.

How are Fuji’s and Venum’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fuji’s and Venum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fuji

1 branded search term

  • fuji gi

Venum

1 branded search term

  • venum gi

How the Brand Demand Index is measured

Other head-to-heads among BJJ gi brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.