Brandwave

How popular isFrase in search?

In August 2026, there were an estimated 136K branded searches for Frase worldwide which is down 18.4% over the last 11 months. Frase holds 80.7% estimated Share of Search among SEO content brief tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Frase80.7%
  2. Surfer SEO13.2%
  3. NeuronWriter3.3%
  4. Clearscope1.7%
  5. MarketMuse1.2%
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Which SEO content brief tools compete with Frase?

Frase against SEO content brief tools worldwide, by month

Share of Search by month for Frase, Surfer SEO, NeuronWriter. The figures are in the table below the chart.

View monthly share of search table
MonthFraseSurfer SEONeuronWriterClearscopeMarketMuse
Oct 202570.7%21%3.5%2.6%2.2%
Nov 202573.6%17.9%4.5%2.1%1.9%
Dec 202574.5%18.2%3.7%1.8%1.9%
Jan 202666.6%24.2%4%2.3%2.9%
Feb 202670.8%21.1%4.3%2.1%1.7%
Mar 202671.3%21.3%3.5%2.1%1.8%
Apr 202675.2%18.3%3%1.9%1.5%
May 202678.3%15.6%3.2%1.6%1.3%
Jun 202678.1%15.6%3.2%1.9%1.3%
Jul 202678.5%15.6%3.2%1.6%1.2%
Aug 202680.7%13.2%3.3%1.7%1.2%
Sep 2026—————

  1. 1.Frase

    80.7%

    Held 1st. 136K estimated branded searches, -0.09% vs prior month. Share +2.3 points.

  2. 2.Surfer SEO

    13.2%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.4 points.

  3. 3.NeuronWriter

    3.3%

    Held 3rd. 5.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Clearscope

    1.7%

    Held 4th. 2.8K estimated branded searches, +1.4% vs prior month. Share +0.1 points.

  5. 5.MarketMuse

    1.2%

    Held 5th. 1.9K estimated branded searches, -2.5% vs prior month. Share 0 points.

Compare search popularity between Frase and its closest rivals

How has branded search demand for Frase changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Frase worldwide fell from 167K to 136K.
  • Across the 11 months ending August 2026, Frase’s estimated Share of Search among SEO content brief tools worldwide increased from 70.7% to 80.7%.
  • Across the 11 months ending August 2026, Frase’s estimated Share of Search among SEO content brief tools worldwide peaked at 80.7% in August 2026 and was lowest at 66.6% in January 2026.

How did search popularity change for SEO content brief tools worldwide in August 2026?

  1. In August 2026, Frase gained estimated Share of Search among SEO content brief tools worldwide, from 78.5% to 80.7%.

  2. In August 2026, Surfer SEO lost estimated Share of Search among SEO content brief tools worldwide, from 15.6% to 13.2%.

  3. Estimated monthly branded searches for MarketMuse worldwide fell 61.5% over 11 measured months, from 5.1K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Clearscope worldwide fell 53.8% over 11 measured months, from 6.1K to 2.8K in August 2026.

  5. Estimated monthly branded searches for NeuronWriter worldwide fell 33.5% over 11 measured months, from 8.2K to 5.5K in August 2026.

Where does Frase compete?

Frase is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SEO content brief tools1st of 580.7%Shown above
SEO content optimization platforms1st of 592.9%Show ranking
AI SEO tools1st of 595.8%Show ranking

How is Frase measured?

Brandwave collects information about searches that people make online using Frase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • frase
  • frase content optimization
  • frase.io

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How the Brand Demand Index is measured

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