Brandwave

SEO content brief tools:Which brands are most popular in search?

In August 2026, Frase was the most searched among SEO content brief tools worldwide, with an estimated 136K branded searches and 80.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Frase80.7%
  2. Surfer SEO13.2%
  3. NeuronWriter3.3%
  4. Clearscope1.7%
  5. MarketMuse1.2%

Follow SEO content brief tools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the tools that build SEO content briefs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among SEO content brief tools worldwide, by month

Share of Search by month for Frase, Surfer SEO, NeuronWriter. The figures are in the table below the chart.

View monthly share of search table
MonthFraseSurfer SEONeuronWriterClearscopeMarketMuse
Oct 202570.7%21%3.5%2.6%2.2%
Nov 202573.6%17.9%4.5%2.1%1.9%
Dec 202574.5%18.2%3.7%1.8%1.9%
Jan 202666.6%24.2%4%2.3%2.9%
Feb 202670.8%21.1%4.3%2.1%1.7%
Mar 202671.3%21.3%3.5%2.1%1.8%
Apr 202675.2%18.3%3%1.9%1.5%
May 202678.3%15.6%3.2%1.6%1.3%
Jun 202678.1%15.6%3.2%1.9%1.3%
Jul 202678.5%15.6%3.2%1.6%1.2%
Aug 202680.7%13.2%3.3%1.7%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Frase

    80.7%

    Held 1st. 136K estimated branded searches, -0.09% vs prior month. Share +2.3 points.

  2. 2.Surfer SEO

    13.2%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.4 points.

  3. 3.NeuronWriter

    3.3%

    Held 3rd. 5.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Clearscope

    1.7%

    Held 4th. 2.8K estimated branded searches, +1.4% vs prior month. Share +0.1 points.

  5. 5.MarketMuse

    1.2%

    Held 5th. 1.9K estimated branded searches, -2.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among SEO content brief tools worldwide?

In August 2026, Frase was the most searched among SEO content brief tools worldwide, with an estimated 136K branded searches and 80.7% estimated Share of Search within this set. Surfer SEO is in 2nd place, 67.5 percentage points behind at 13.2% Share of Search.

Global SEO content brief tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Frase70.7% → 80.7%80.7%Aug 202666.6%Jan 20261st
Surfer SEO21% → 13.2%24.2%Jan 202613.2%Aug 20262nd
NeuronWriter3.5% → 3.3%4.5%Nov 20253%Apr 20263rd
Clearscope2.6% → 1.7%2.6%Oct 20251.6%May 20264th
MarketMuse2.2% → 1.2%2.9%Jan 20261.2%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Frase’s estimated Share of Search among SEO content brief tools worldwide increased from 70.7% to 80.7%.
  • Across the 11 months ending August 2026, Surfer SEO’s estimated Share of Search among SEO content brief tools worldwide decreased from 21% to 13.2%.
  • Across the 11 months ending August 2026, Clearscope’s estimated Share of Search among SEO content brief tools worldwide decreased from 2.6% to 1.7%.
  • Across the 11 months ending August 2026, MarketMuse’s estimated Share of Search among SEO content brief tools worldwide decreased from 2.2% to 1.2%.
  • Across the 11 months ending August 2026, Frase’s estimated Share of Search among SEO content brief tools worldwide peaked at 80.7% in August 2026 and was lowest at 66.6% in January 2026.
  • Across the 11 months ending August 2026, Surfer SEO’s estimated Share of Search among SEO content brief tools worldwide peaked at 24.2% in January 2026 and was lowest at 13.2% in August 2026.
  • Across the 11 months ending August 2026, NeuronWriter’s estimated Share of Search among SEO content brief tools worldwide peaked at 4.5% in November 2025 and was lowest at 3% in April 2026.
  • Across the 11 months ending August 2026, Clearscope’s estimated Share of Search among SEO content brief tools worldwide peaked at 2.6% in October 2025 and was lowest at 1.6% in May 2026.
  • Across the 11 months ending August 2026, MarketMuse’s estimated Share of Search among SEO content brief tools worldwide peaked at 2.9% in January 2026 and was lowest at 1.2% in July 2026.
  • Across the 11 months ending August 2026, NeuronWriter held steady: its estimated Share of Search among SEO content brief tools worldwide moved less than 0.5 percentage points.

How did search popularity change for SEO content brief tools worldwide in August 2026?

  1. In August 2026, Frase gained estimated Share of Search among SEO content brief tools worldwide, from 78.5% to 80.7%.

  2. In August 2026, Surfer SEO lost estimated Share of Search among SEO content brief tools worldwide, from 15.6% to 13.2%.

  3. Estimated monthly branded searches for MarketMuse worldwide fell 61.5% over 11 measured months, from 5.1K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Clearscope worldwide fell 53.8% over 11 measured months, from 6.1K to 2.8K in August 2026.

  5. Estimated monthly branded searches for NeuronWriter worldwide fell 33.5% over 11 measured months, from 8.2K to 5.5K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free