How popular isEtsy?
In September 2026, people searched for Etsy by name about 20.4 million times worldwide, about the same as the previous year. These searches made up 25.2% of all global marketplace platform searches, placing Etsy second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about marketplace platforms, Etsy appeared in all answers and was the fifth most recommended of the eight.
Etsy is the second most searched of 8 competitors and the fifth most recommended in AI answers.
eBayShare of searches 68.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
EtsyShare of searches 25.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
ShopifyShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
MiraklShare of searches 0.03%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
SharetribeShare of searches <0.01%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top marketplace platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Etsy appeared in all five answers. Etsy is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shopify1st
CS-Cart2nd- Sharetribe3rd
- eBay4th
- Etsy5th
- Mirakl6th
Marketplacer7th
Arcadier8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Etsy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sharetribe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- eBay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mirakl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CS-Cart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marketplacer2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arcadier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketplace platforms
5 answers
Asked ChatGPT
“Which marketplace platform should I use?”
Asked ChatGPT
“What are the best marketplace platforms?”
Asked ChatGPT
“What's the best marketplace platform for a multi-vendor online store?”
Searched Google, AI Overview
“marketplace platform”
Searched Google, AI Overview
“multi vendor marketplace software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which marketplace platforms compete with Etsy?
Share of searches by month for eBay, Etsy, Shopify. The figures are in the table below the chart.
View monthly share of searches table
| Month | eBay | Etsy | Shopify | Mirakl | Sharetribe | CS-Cart | Marketplacer | Arcadier |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 25.2% | 6.2% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 69.4% | 25.4% | 5.1% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 69.4% | 25.4% | 5.1% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 72.8% | 21.8% | 5.4% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 72% | 21.5% | 6.5% | 0.04% | 0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 72.8% | 21.8% | 5.4% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 72% | 21.5% | 6.5% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 68.6% | 25.2% | 6.2% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 72% | 21.5% | 6.5% | 0.03% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 72% | 21.5% | 6.5% | 0.03% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 68.6% | 25.2% | 6.2% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 68.6% | 25.2% | 6.2% | 0.03% | <0.01% | <0.01% | <0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 55.6M | 0% | 0 points | |
| 2, held 2nd | 25.2% | 20.4M | 0% | 0 points | |
| 3, held 3rd | 6.2% | 5M | 0% | 0 points | |
| 4, held 4th | 0.03% | 22.2K | +22.7% | 0 points | |
| 5, held 5th | <0.01% | 6.6K | +22.2% | 0 points | |
| 6, held 6th | <0.01% | 2.9K | +20.8% | 0 points | |
| 7, held 7th | <0.01% | 1.6K | -15.8% | 0 points | |
| 8, held 8th | <0.01% | 390 | 0% | 0 points |
1.
eBay68.6%
Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Etsy25.2%
Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Shopify6.2%
Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Mirakl0.03%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.
<0.01%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
6.
CS-Cart<0.01%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
<0.01%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
8.
Arcadier<0.01%
Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Etsy and its closest rivals
Every comparison with Etsy
12 comparisons
How has branded search demand for Etsy changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Etsy worldwide held steady at 20.4M.
- Across the 12 months ending September 2026, Etsy’s share of searches among marketplace platforms worldwide peaked at 25.4% in December 2025 and was lowest at 21.5% in February 2026.
How did search popularity change for marketplace platforms worldwide in September 2026?
5 changes
Estimated monthly branded searches for Arcadier worldwide fell 70% over 12 measured months, from 1.3K to 390 in September 2026.
Estimated monthly branded searches for CS-Cart worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
Estimated monthly branded searches for Marketplacer worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Sharetribe worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Mirakl worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are Etsy’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Etsy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- etsy
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Where does Etsy compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Marketplace platforms | 2nd of 8 | 25.2% | Shown above |
| Handmade and print marketplaces | 1st of 6 | 97.3% | Show ranking |
Is Etsy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.