Etsy vs Sharetribe:Which is more popular?
In September 2026, Etsy had more branded searches than Sharetribe among marketplace platforms worldwide. Etsy had about 20.4 million branded searches, while Sharetribe had 6,600. Etsy made up 25.2% of all marketplace platform searches we track, and Sharetribe accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about marketplace platforms, Etsy appeared in all five answers and Sharetribe in four. Etsy and Sharetribe were each mentioned first in two of the four answers.
Who do people search for more?
Etsy, about 3091 searches for every 1 for Sharetribe
Who does AI mention more?
Etsy, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top marketplace platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Etsy appeared in all five answers. Sharetribe was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Etsy and Sharetribe were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Shopify1st
CS-Cart2nd
Sharetribe3rd
eBay4th- Etsy5th
Mirakl6th
Marketplacer7th
Arcadier8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Etsy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sharetribe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- eBay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mirakl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CS-Cart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marketplacer2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arcadier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketplace platforms
5 answers
Asked ChatGPT
“Which marketplace platform should I use?”
Asked ChatGPT
“What are the best marketplace platforms?”
Asked ChatGPT
“What's the best marketplace platform for a multi-vendor online store?”
Searched Google, AI Overview
“marketplace platform”
Searched Google, AI Overview
“multi vendor marketplace software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Etsy or Sharetribe more popular in search?
This chart shows how often people search Google for Etsy and Sharetribe by name. Each line represents a brand's share of searches for all eight marketplace platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Etsy, Sharetribe. The figures are in the table below the chart.
View monthly share of searches table
| Month | eBay | Etsy | Shopify | Mirakl | Sharetribe | CS-Cart | Marketplacer | Arcadier |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 25.2% | 6.2% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 69.4% | 25.4% | 5.1% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 69.4% | 25.4% | 5.1% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 72.8% | 21.8% | 5.4% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 72% | 21.5% | 6.5% | 0.04% | 0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 72.8% | 21.8% | 5.4% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 72% | 21.5% | 6.5% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 68.6% | 25.2% | 6.2% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 72% | 21.5% | 6.5% | 0.03% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 72% | 21.5% | 6.5% | 0.03% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 68.6% | 25.2% | 6.2% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 68.6% | 25.2% | 6.2% | 0.03% | <0.01% | <0.01% | <0.01% | <0.01% |
How has the Etsy and Sharetribe comparison changed over the last 12 months?
3 findings
- Etsy was ahead of Sharetribe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Etsy’s share of searches among marketplace platforms worldwide held steady at 25.2%, and its estimated monthly branded searches held steady at 20.4M.
- Across the 12 months ending September 2026, Sharetribe’s share of searches among marketplace platforms worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for marketplace platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Sharetribe worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Etsy’s and Sharetribe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Etsy
1 branded search term
- etsy
Sharetribe
1 branded search term
- sharetribe
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