Brandwave

How popular isEtsy in search?

In August 2026, there were an estimated 20.4M branded searches for Etsy worldwide which held steady over the last 11 months. Etsy holds 97.5% estimated Share of Search among handmade and print marketplaces worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Etsy97.5%
  2. Zazzle2.2%
  3. Society60.35%
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Where does Etsy compete?

Etsy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Handmade and print marketplaces1st of 397.5%Shown below
Wall art brands1st of 699.1%Show ranking

Which handmade and print marketplaces compete with Etsy?

Etsy against handmade and print marketplaces worldwide, by month

Share of Search by month for Etsy, Zazzle. The figures are in the table below the chart.

View monthly share of search table
MonthEtsyZazzleSociety6
Oct 202597.5%2.2%0.35%
Nov 202597.5%2.2%0.35%
Dec 202597.9%1.8%0.36%
Jan 202697.4%2.1%0.43%
Feb 202697%2.6%0.35%
Mar 202697%2.6%0.35%
Apr 202696.5%3.2%0.35%
May 202697.6%2.2%0.29%
Jun 202697.5%2.2%0.36%
Jul 202697.5%2.2%0.36%
Aug 202697.5%2.2%0.35%
Sep 2026———

  1. 1.Etsy

    97.5%

    Held 1st. 20.4M estimated branded searches, +22.9% vs prior month. Share 0 points.

  2. 2.Zazzle

    2.2%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Society6

    0.35%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Etsy and its closest rivals

How has branded search demand for Etsy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Etsy worldwide held steady at 20.4M.
  • Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and print marketplaces worldwide peaked at 97.9% in December 2025 and was lowest at 96.5% in April 2026.

How did search popularity change for handmade and print marketplaces worldwide in August 2026?

Nothing among handmade and print marketplaces moved beyond provider rounding in August 2026.

How is Etsy measured?

Brandwave collects information about searches that people make online using Etsy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • etsy

Do you work for Etsy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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